Diageo Australia

We are proud to be Australia's leading premium spirits company, with hundreds of years' worth of rich history behind us.

Diageo Australia



increase in overall net sales in 2021


increase in net sales of ready-to-drink products in 2021

In 1888, a team of sugar millers turned molasses into what quickly became known as Bundaberg Rum. In 1965, an inventive duo created Australia’s first premix drink, UDL, which remains hugely popular to this day. With the same entrepreneurial spirit as the legends of our past, we strive to push our Australian business even further, lifting people and the environment up with us.

Read more about our history

Our brands

From Leichhardt to Longreach, our 200-plus brands are enjoyed by 1.5 million Australians every year.

See our portfolio



Australia's no.1 rum
Jw Black Label

Johnnie Walker

Australia's no.1 scotch


Australia's no.1 vodka

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