We’ve launched Distilled 2025 - our annual Consumer Trends Report.

Overview
Pioneering grain-to-glass sustainability is an integral part of our business strategy. Our continued long-term success depends on the people and planet around us. We have a responsibility to ensure that our people, our suppliers, the communities around our operations, our customers and consumers, and society at large all thrive as a result of our business.
How we pioneer grain-to-glass sustainability
Core to our Spirit of Progress action plan is sustainability across our entire value chain. Our business depends on natural resources, and we are directly affected by changes in climate and the related challenges of water stress and nature loss. Our refined action plan focuses on two key areas: water and carbon.
Water
Water is the most important ingredient in our products. It’s also a precious shared resource that is facing increasing pressure, in many parts of the world, by the impacts of climate change and the competing demands for freshwater resources.
Our strategy is based on best practice water stewardship in four areas: operations, supply chain, communities and advocacy.
Carbon
We’re working towards a lower carbon future and are following a science-based approach to drive the pace and scale of change required. Our targets to achieve net zero carbon emissions demonstrate our commitment to mitigating our impact on climate change.
Across our supply chain, we’re clear on the decarbonisation levers we control and the solutions that require collaboration with others to progress.
Making packaging more sustainable
We continue to respond proactively to consumer demand and legislation for sustainable products and are committed to reducing our value chain carbon footprint by reducing packaging weight, increasing our recycled content, reducing single use packaging and deploying and scaling circular business models.
Regenerative agriculture
We have a shared responsibility to restore the natural resources on which we all depend. We’re building the resilience of our supply chain by supporting farmers to be more resource-efficient and to adopt regenerative agriculture practices to reduce the impacts of climate change.
Designing change together
Through our innovation accelerator programme Diageo Sustainable Solutions (DSS), we invest in technology and partnerships to develop pioneering sustainability solutions, reduce our impact on the environment and benefit our business bottom line.