Building world-class brands

For us, it’s not just about helping to create exceptional products, despite it being fundamental to our work. It’s about living and breathing a culture of continuous innovation, experimentation, investment, strategy, and creativity. Global or local, every one of our brands has a story, and we’re here every step of the way to help shape it.

Moving at pace; always on-trend

You don’t become a global leader and, crucially, stay a global leader by chance. We maintain our position by anticipating, recognising, and acting on current and future trends, so that we can embody a culture of constant innovation around our brands and give consumers the products and experiences they want.

From the rise of premiumisation to the desire for on-the-go convenience to the focus on experience over luxury for luxury’s sake, consumers’ behaviours are shifting – and shifting fast.

In our foresight report, ‘Distilled: Navigating trends, shaping tomorrow’, we set out the most pressing consumer trends facing brands today, regardless of industry or region:

  • Neo-hedonism
  • Betterment Brands
  • Conscious Wellbeing
  • Expanding Reality
  • Collecting Belonging

Read our report to take a deep dive into what we mean by these trends, the opportunities that exist for the taking, and the conversations consumers are having around these specific topics.

Key stats

200 +

Brands

180

Sold in nearly 180 countries

132

Production sites

30000 +

People

How innovation shapes our future

How innovation shapes our future

Building on our commitment to pushing the boundaries of how people socialise, our Breakthrough Innovation Team will drive our innovators to think, behave, and create differently. The ambition of this team is test, learn, and ‘de-risk’ new ideas, ensuring the future breakthrough innovations that move into the core of the business are less susceptible to potential threats and are more effective at driving us forward.

Ensuring brand longevity

A lasting brand is more than the sum of its parts. Key factors that contribute to longevity include maintaining product quality, staying relevant through innovation, and evolving with consumer trends while preserving core brand values.

Our investment in sustainability and social responsibility also enhances brand reputation and loyalty. And by continuously adapting to market changes and consumer preferences, we make sure our brands remain iconic and influential in the ever-competitive global market.