We have been addressing our most material issues for a long time and our 'Society 2030: Spirit of Progress' action plan builds on our successful ESG track record. We focus on the issues which matter most, to our business, to our stakeholders and partners and to the wider world.

In 2020 we launched our ‘Society 2030: Spirit of Progress’ plan to support sustainable growth over the critical decade until 2030. A rigorous ESG issues assessment delivered in 2019 informed our plan. This assessment looked at the external trends shaping our operating environment and how we can most effectively align our work with the UN Sustainable Development Goals. We interviewed many internal and external stakeholders and explored the findings in workshops with experts from our business functions in Bangalore, London, Nairobi, New York and Singapore. We also held a full-day workshop with our Executive Committee and had multiple interactions reviewing the strategy with our Board. 

We review materiality on an annual basis, considering stakeholder comments – including those arising from our internal subject-matter experts – Corporate Relations activity, financial analysis and external developments.

We believe all the topics presented in our materiality assessment below are important to our business. This matrix illustrates the view of both internal and external stakeholders about which topics are most critical, with the rankings informing our Society 2030: Spirit of Progress plan.

Materiality Matrix 2023 (1)

Download the materiality matrix

Our 'Society 2030: Spirit of Progress' plan is made up of 25 ambitious targets and is focused on three core pillars that are most material to our business - promoting positive drinking, championing inclusion and diversity and pioneering grain-to-glass sustainability.

Learn more about ESG reporting approach

See how our ESG approach measures up to current standards


If you’d like to get in touch with our Global Spirit of Progress team, please email