Diageo Mexico

Diageo is the leading premium spirits company in Mexico, employing around 2,000 people working in local sites and offices.

Diageo Mexico



Net sales growth in Mexico*


Growth in tequila category in Mexico*


Growth in Scotch category in Mexico*

2production sites

Atotonilco, Jalisco


Mexico City and Guadalajara

Mexico is home of the iconic Tequila Don Julio, which is produced at La Primavera site in the highlands of the state of Jalisco with the same quality and craftsmanship instilled by its founder Don Julio Gonzalez.

In F21, tequila represented 8% of Diageo’s net sales globally and grew 79%. Tequila Don Julio is sold in multiple countries and it has become a loved brand in Mexico.

Our brands

Our outstanding collection of brands includes Johnnie Walker, Buchanan’s, Guinness, Smirnoff, Captain Morgan, Zacapa Rum, Baileys, Black & White, Tanqueray, Tequila Don Julio and Mezcal Unión

  • Smirnoff Tamarind Vodka - No.1 vodka brand in Mexico
  • Johnnie Walker - Mexico’s no. 1 scotch
  • Don Julio Tequila - Mexico’s no. 1 tequila by value

See our portfolio 

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