We’re a global leader in premium drinks, the most exciting consumer products space.
Launched in 1982, Captain Morgan is one of the most popular rum brands in the world and has since made a mark of its own in the global market. It is relished in over +100 countries with more than 11 million cases sold each year.
However You Spice, Spice On
There’s a delicious world of possibilities out there - just waiting to be enjoyed.
Our latest
stories
30 Jun 2025
Our BrandsPositive DrinkingGuinnessJohnnie WalkerBuchanan'sDon JulioSmirnoffCrown RoyalCaptain MorganCasamigos
Spirit of the game: how Diageo is building brands in global sporting culture
25 Jun 2024
EuropeOur PeopleESGInclusion and DiversityRumCaptain Morgan
Eleanor Morgan included in Management Today’s 35 Under 35 List for 2024
01 Mar 2024
EuropeInnovationOur BrandsCaptain MorganLow and No Alcohol
Captain Morgan Spiced Gold 0.0% – the Science Behind the Liquid
03 Aug 2023
EuropeESGOur BrandsPositive DrinkingRumCaptain Morgan
Celebrating moderation with Captain Morgan
21 Mar 2023
ESGOur BrandsPositive DrinkingRumCaptain Morgan
Bree Runway slows down iconic track, ‘Rhythm of the Night’, for global Captain Morgan responsible drinking campaign
Our latest
press releases
Spirit of Progress
Spirit of Progress
Promoting positive drinking is a key pillar of our Spirit of Progress 10-year action plan, and we have a target to change the attitudes towards drink driving of five million drivers by 2030.
In December 2021, Captain Morgan and Guinness partnered with THINK!, the UK government’s official road safety campaign, to launch a new digital programme aimed at tackling drink driving over the festive period. The initiative ran on Captain Morgan's social channels and called on people to stop friends from getting behind the wheel after they have had a drink. To amplify the message, Captain Morgan partnered with influencer, presenter and reality tv star, Sam Thompson, to release short and engaging videos for social media.
