An iconic brand and world-leading stout established, in 1759
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A history of innovation
As the proud custodian of Guinness, we are instilled with the same entrepreneurial spirit as Arthur Guinness. In 1759, he boldly signed a 9,000-year lease on St. James’s Gate Brewery in Dublin and the brand has been pushing boundaries ever since.
Recent examples of innovation include the launch of the alcohol-free beer Guinness 0.0% and Guinness Cold Brew Coffee Beer.
Guinness MicroDraught, a pioneering dispense technology, was also launched in 2021. It pours Guinness in new places, such as restaurants, where previously it would be impossible to serve on tap due to the lack of keg system, beer lines and cooling system complexities.
The success of Guinness shows how the right approach to quality, brand building, innovation and investing for the long term can build lasting value.
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Making connections, rooted in culture
How do you build a ’global icon with a local heartbeat’? For us, it’s about continually building on the rich cultural heritage of this outstanding, distinctive brand, weaving it into the fabric of a local culture. That means understanding key moments in people’s lives – and the meaningful role Guinness can play in those moments – and connecting with consumers in unforgettable ways.
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Society 2030: Spirit of Progress
As part of our Society 2030 10-year action plan, Guinness has embarked on an ambitious agriculture pilot with 40 farms across Ireland. The pilot will teach farmers to work in harmony with the environment with expected improvements in soil health, enhanced biodiversity and enhanced water quality, as well as the barley for our beautiful pints of Guinness.
