An iconic brand and world-leading stout established, in 1759
/diageo-corporate-media/media/yvsdtuuk/guinness-close-up.jpg)
A history of innovation
As the proud custodian of Guinness, we are instilled with the same entrepreneurial spirit as Arthur Guinness. In 1759, he boldly signed a 9,000-year lease on St. James’s Gate Brewery in Dublin and the brand has been pushing boundaries ever since.
Recent examples of innovation include the launch of the alcohol-free beer Guinness 0.0% and Guinness Cold Brew Coffee Beer.
Guinness MicroDraught, a pioneering dispense technology, was also launched in 2021. It pours Guinness in new places, such as restaurants, where previously it would be impossible to serve on tap due to the lack of keg system, beer lines and cooling system complexities.
The success of Guinness shows how the right approach to quality, brand building, innovation and investing for the long term can build lasting value.
/diageo-corporate-media/media/ho1dcwcn/guinness-extra-stout-in-a-bottle-and-glass.jpg)
/diageo-corporate-media/media/2wobqvin/st-patricks-day-drinking-guinness-laughing-with-friends.jpg)
Coming alive in culture
Guinness’ distinctive voice is informed by deep consumer insight and powered by precision marketing to ensure it connects with key cultural moments. In August 2021, Guinness launched its first pan-African campaign in five years: Black Shines Brightest. Inspired by the bold and unique beer, Guinness Foreign Extra Stout, the campaign celebrates African creativity and ingenuity, and features some of the best-known local culture makers.
/diageo-corporate-media/media/kvmpa4d1/guinness-regen.jpg)
Society 2030: Spirit of Progress
To support our Society 2030 ESG action plan, Guinness is undertaking a three-year regenerative agriculture pilot in Ireland. Regenerative agriculture is an approach to farming that works in harmony with the natural environment to put back more than it takes out.
The programme intends to highlight opportunities for reducing the carbon emissions of barley production.
