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Crown Royal Blended Whisky
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Crown Royal’s award-winning whiskies are expertly blended, patiently aged and enjoyed by millions

First created in 1939 by Sam Bronfman as a gift for the visiting King George VI and Queen Elizabeth.

 

 

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Crown Royale Deluxe

Society 2030: Spirit of Progress

Promoting positive drinking is a priority in our Society 2030: Spirit of Progress strategy, and we aim to reach one billion people with dedicated responsible drinking messages.

Crown Royal Water Break is our US initiative encouraging responsible game day consumption. Just as water breaks are a must for professional football players, we introduced the first off-field water breaks, reinforcing the importance of drinking in moderation and hydrating between alcoholic drinks.

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