Diageo Sustainable Solutions 

We're continually seeking new ideas that can help make a difference to our planet. Our open innovation programme, Diageo Sustainable Solutions (DSS), invests in new technologies and partnerships with start-ups to develop tomorrow's pioneering sustainability solutions.

Farmers in a field
Diageo Sustainable Solutions


Innovating for the future

We set our Society 2030: Spirit of Progress targets with an “innovation gap”. Knowing that we don’t have all the answers, we created our DSS programme. This exciting programme invests in new technologies and partnerships with start-ups to unlock new ideas and solutions for adapting our supply chain and growing our brands in a more sustainable way.

We want to advance more sustainable technologies and practices across our business. We welcome new thinking and are eager to try new concepts, to advance a world that protects and nurtures our natural resources.

How does it work?

Since launching in 2020, we’ve shared some of the challenges we need to overcome to reach our sustainability goals and are asking innovators across the world to collaborate with us to find solutions with new-thinking sustainable technology. So, whether you have a disruptive solution ready to pilot or innovative technology you believe could apply to our industry, we are keen to hear from you – wherever you are based.

We will invest our time and experience, sharing our resources and assets where relevant, and will fund proof of concept pilots that we select from the breakthrough innovations. Past challenges have addressed topics such as carbon, water, packaging and agriculture.

We will be looking to post our next round of challenges (round 5) in late 2024.


Contact us

If you have any questions, please contact dss@diageo.com.