Diageo Northern Europe

Northern Europe is a thriving, dynamic, and ambitious growth market for Diageo. Our team, comprised of over 34 nationalities operating across 11 countries, is dedicated to bringing the best of Diageo’s portfolio to our consumers.



Diageo colleague talking

Spanning Austria, Belgium, Denmark, Germany, Finland, Luxembourg, the Netherlands, Norway, Poland, Sweden, Switzerland, we are a hive of over 400 talented people and the second largest market in Europe. We operate within 8 commercial channels, including e-commerce.

Our iconic brands have a rich history in Northern Europe, dating back hundreds of years in some cases! From Johnnie Walker, Captain Morgan, Baileys, Tanqueray, Smirnoff and Don Julio to our ever-expanding alcohol-free portfolio, we have a drink for every taste, lifestyle, and price point.

BD Amsterdammarch23 585

LEAD Network x Diageo

Diageo Northern Europe is proudly part of the LEAD Network, an organisation on a mission to attract, retain, and advance women in the retail and consumer goods industry through education, leadership, and business development.

Our Managing Director and LEAD Network Advisory Board Member, Olena Neznal shares “Diageo is one of the members of LEAD Network. Together with other FMCG companies through this platform, we have been driving change and accelerating progress in various areas of business and society, advocating for inclusion and diversity at every level.”

Drinkiq Learn The Facts

ESG in Diageo Northern Europe

We are deeply committed to promoting positive drinking as we seek to drive a triple win for our communities, consumers, and society. In F23 we reached over 335,000 with our DrinkIQ platform to help educate people on the benefits of moderate consumption. We are very proud of our ‘Wrong Side of the Road’ campaign designed to highlight the dangers of drinking and driving, and our ‘Kind’ program has educated more than 20,000 teenagers on the risks of underage drinking.

In F23 we had over 1,200 graduates from our Learning for Life program, and our Diageo Bar Academy trained over 8,750 bar staff. Our employee-led groups Spirited Women, Wellbeing Warriors, Sustainability Warriors, the Rainbow network, and the Proost Group drive our culture and agenda across Diageo Northern Europe.

Diageo colleague

“Set against the vibrant backdrop of some of Europe’s most beautiful cities, Diageo Northern Europe offers more than just a job; it's an opportunity to thrive in cities renowned for their progressive mindset. Combine this with our commitment to diversity, innovation, and employee well-being, and you have a workplace where both professional growth and personal fulfillment are seamlessly integrated.”

Christian Laya
Commercial Finance Business Partner
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