Where we operate

Our consumers are at the heart of our business, and our strategy in North America is focused on accelerating sustainable growth through data-led insights, targeted investment, and excellence in innovation and our route to market.

Europe is a diverse region with a trend-leading on-trade channel and tourism hotspots, all of which offer a strong platform for the development of our premium brands. We hold leadership positions across major categories and markets in the region.

In Africa, our strategy is to grow our beers fast and our spirits faster. Our operating model seeks to build resilience, agility and strength into our African businesses as they develop.

In Latin America and Caribbean (LAC), we are aiming to increase our market share through focussed consumer-centric delivery across core products including scotch, gin, tequila and vodka.

In Asia Pacific, our focus is to grow in both developed and emerging markets. We manage our portfolio to meet the demands of the growing middle class, and aim to inspire our consumers to drink better, not more.

Serving the international traveller by land, air and sea

Diageo Global Travel brings Diageo’s international portfolio of alcoholic and non-alcoholic brands to consumers in travel retail. Travel retail represents the unique shopping spaces and duty free options active in airports and dedicated duty free sites all over the world. Global Travel also serves the airline and cruise ship community for on board purchases and in bar experiences.