Society 2030

Society 2030: Spirit of Progress, our 10-year action plan, will to help us create a more inclusive and sustainable world by 2030. Our priorities are to promote positive drinking, champion inclusion and diversity and pioneer grain-to-glass sustainability.

Performance

40%

percentage of female employees

+38,000

people were reached through Wrong Side of The Road

+150million

consumers were reached with responsible drinking campaigns from our brands

Promote positive drinking

We celebrate moderation and continue to address the harmful use of alcohol, expanding our programs that tackle underage drinking, impaired driving and binge drinking.

To date we have reached over 155m people with messages of moderation from our brands, including Crown Royal - the first spirits brand ever to advertise within a regulation football game.

Our DRINKiQ quiz and site have reached over 500,000 consumers this year with information to help them make responsible choices about drinking alcohol and we support Responsibility.org (U.S) and Educ’alcool (Canada) on initiatives to educate that underage drinking is unsafe, illegal and irresponsible.

Learn more about DRINKiQ

Learn how we promote positive drinking

Champion inclusion and diversity

We believe the most inclusive and diverse culture makes for a better business and a better world, across our business, with our partners and in our communities, we celebrate diversity and help shape a tolerant society.

At the heart of Diageo North America are 2,300 talented people producing, marketing and selling our brands across 27 office locations located in the United States, Canada and US Virgin Islands. We already have 50% female representation in our Executive Team and we are committed to supporting underrepresented communities wherever our consumers, employees and partners live and work. In Seattle for example we contributed to supporting minority owned businesses and facilitating resources to reach the Asian American and Pacific Islander community. While in New York State, we are a founding contributor of a grant assisting hundreds of NYS minority and women owned businesses adjust operations to the impacts of Covid 19.

Within our own business we are have a number of inclusive Business and Employee Resource Groups, representing diverse viewpoints, experiences and communities. In North America, our 9 Business Resource Groups represent ethnicity, gender, LGBTQIA+, veterans, sustainability and career development.

Learn more about how we champion inclusion and diversity

Pioneer grain-to-glass sustainability

To preserve the natural resources on which our long term success depends, we’ve set ourselves an ambitious range of sustainability goals across our supply chain.

This year we have saved over 113 million litres of water, improving our water use efficiency by 3% this year despite increased production volume. We also doubled the recycled materials in our Seagram’s 7 Crown bottles made from 100% recycled plastic bottles.

In Kentucky, we opened our first carbon neutral whiskey distillery in the U.S. The distillery in will operate using 100% renewable electricity and zero fossil fuels for bourbon production. And in partnership with American Forests, Bulleit will plant one million trees over the next five years.

Learn more about how we Pioneer grain-to-glass sustainability

Where we operate

Latest stories

Latest press releases