Society 2030

Society 2030: Spirit of Progress is our ten-year action plan to help create a more inclusive and sustainable world. We want people to enjoy alcohol as part of a balanced lifestyle, and we invest in programmes that help change behaviour and reduce harm. We are proud of our work across the region to support and empower sustainable communities and to reduce our environmental impact.

Performance

37%

percentage of female employees

32%

reduced our Scope 1 and 2 carbon emission

984,213

young people trained through our SMASHED programme

Grain-to-glass Sustainability

In Brazil, 47% of all our energy use is derived from renewable sources. Our new facility in Ceará State, Brazil, brings together production from two existing sites, and will use solar energy to further increase our use of renewable energy and will use water treatment and reuse facilities to reduce water consumption in beverage production by up to 40%.

Covid -19 support

In September 2020 we donated 8,000 480ml bottles of 70% liquid alcohol to the Brazilian Red Cross who distributed them to the vulnerable.

The Diageo Institute

As part of the Tecendo o Futuro (Weaving the Future) programme promoting the employment and re-socialisation of inmates at the Auri Moura Costa Female Criminal Institute in Brazil, we supported an initiative where women prisoners manufactured protective masks for use in the prison system.

SMASHED

Our educational programme is educating over 38,000 people across the region on the dangers of underage drinking. Learn more about SMASHED.

DRINKiQ

In 2021 we launched the new version of DRINKiQ in Brazil, Colombia, Uruguay, Peru and Mexico. Brands including Johnnie Walker, Smirnoff and Tanqueray launched social media campaigns emphasising messages of responsible drinking, reaching 132 million people across the region. Learn more about DRINKiQ.

Raising The Bar and #barresponsável

Over 1,000 outlets registered in our programme supporting people in the hospitality industries in Mexico and Brazil in the face of the challenges brought by the Covid-19 pandemic.

Learning for Life

Our skills moved some elements online in response to the pandemic, and reached over 2,500 people in the region, including 129 in the Dominican Republic. More than 70% of the participants were women. Learn more about our Learning for Life programme.

Tackling the illicit trade in alcohol

The illicit trade in alcohol is a major public health issue across Latin America. In the Dominican Republic, Mexico, Brazil and Colombia illicit alcohol accounts for more than 25% of the total alcohol market. Illicit alcohol can have significant health costs, including death, as well as decreasing tax revenues and reducing the ability of the legitimate alcohol sector to grow, invest and employ in local markets. We are working with governments in the region to build awareness of the dangers of illicit consumption and encouraging authorities to adopt international best practice that builds balanced tax and regulatory environments. In Colombia we have worked with the government to implement an anti‑contraband law. Since the law was introduced in 2015, contraband levels have reduced significantly – from 70% to 50%.

We will continue to work in this way to protect consumers and economies across Latin America.

Read more about Society 2030: Spirit of Progress

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