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The world’s first luxury tequila

Established in 1942 by Don Julio González who spotted a unique opportunity in the production of tequila. He chose quality over quantity, painstakingly planting each agave further apart to allow proper room to grow and fully mature before harvesting.


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Agave farm in Mexico

Society 2030: Spirit of Progress

Pioneering grain-to-glass sustainability is a core pillar of our Society 2030: Spirit of Progress action plan. In 2021 Don Julio became the first tequila to receive the Environmentally Responsible Agave Certification, for our work in creating a sustainable industry through tequila production free from deforestation.

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