We’ve launched Distilled 2025 - our annual Consumer Trends Report.
Our Portfolio
Johnnie Walker
Established in 1820 and now inspiring progress with their 'Keep Walking' campaign, Johnnie Walker remains the world’s best-selling Scotch whisky.
Guinness
An iconic Irish stout since 1759, Guinness is brewed in 50 countries and enjoyed in 150. It’s worth the 119.5-second pour.
Tanqueray
The world's leading premium gin, created in the 1830s by Charles Tanqueray, blends ingenuity, heritage and hard work.
Baileys
Created in 1974, it's the world’s first and most-loved cream liqueur, blending aged Irish whiskey with cream, cocoa and vanilla.
Smirnoff
Established in 1864, the world’s number vodka is triple-distilled and filtered ten times, resulting in a robust flavour and smooth finish.
Captain Morgan
Launched in 1982, this premium Caribbean rum brand is enjoyed globally in over 100 countries, selling over 11 million cases annually.
Crown Royal
Created in 1939 as a gift for royalty, Crown Royal's award-winning whiskies are expertly blended, patiently aged and enjoyed by millions.
Don Julio
Established in 1942 by Don Julio González, the world’s first luxury tequila prioritises quality, planting carefully-spaced agaves for optimal maturity.
Ciroc
Crafted in 2003 by Master Distiller Jean-Sébastien Robicquet, this modern luxury vodka is distilled five times from fine French grapes.
Buchanan's
Since 1884, the Scotch whisky brand founded by James Buchanan has thrived through a rich family history and unbreakable values.
Casamigos
Founded by George Clooney and Rande Gerber, Casamigos translates to 'House of Friends' and was crowned the fastest-growing spirits brand of 2022.
J&B
Founded in 1749 in St. James's, Justerini & Brooks originally supplied wine and spirits to London's aristocratic households.
Ketel One Vodka
Crafted at the Nolet Distillery in the Netherlands, this vodka is made from 100% wheat, distilled in copper pot stills and handcrafted in small batches.
Gordon's
Founded in London in 1769 and enjoyed by millions, this spirit is celebrated as the world's number one best-selling international gin.
Seedlip
Ben Branson founded Seedlip as the world's first distilled non-alcoholic spirit, offering plant-based options for non-alcoholic mixed drinks.
Astral Tequilla
Astral Blanco, crafted from 100% Blue Weber Agave, offers a complex yet smooth profile with citrus, clover honey, white pepper and tropical fruit notes.
Bell's
Produced in Scotland by Arthur Bell & Sons Ltd, Bell's ranks among the top-selling whiskies in the UK.
Black & White
Created in 1879 as Buchanan's Blend and distinguished by its black and white label, its nickname eventually became its official brand name.
Bulleit Bourbon
Crafted at the Bulleit Distillery in Lebanon and Shelbyville, Kentucky, this bourbon features a high rye content and is aged at least six years.
DeLeón
Made from 100% Highland Blue Weber agave and carefully selected at peak ripeness in Jalisco's Los Altos region, this tequila has an abundant character.
Haig club
With David Beckham as its ambassador, Haig Club presents a smooth and versatile single grain Scotch whisky in its iconic blue square bottle.
Lagavulin
Made in Lagavulin, one of the oldest distilleries on Islay, this whisky is renowned for its Lagavulin 16, a robust single malt aged in oak.
21 Seeds Tequila
Crafted in a female-led distillery, this tequila brand, founded by women, offers real fruit-infused varieties: Cucumber Jalapeno, Grapefruit Hibiscus and Valencia Orange.
Gordon's 0.0%
Gordon's 0.0% mirrors the bold, juniper-led character of its London Dry Gin alcoholic counterpart, crafted with the finest distilled botanicals.
Tanqueray 0.0
Tanqueray 0.0% Alcohol-Free offers a citrus-forward profile with juniper at its core, showcasing Tanqueray's distinctive botanical complexity without alcohol.
Spiced Gold 0.0%
Captain Morgan's non-alcoholic version is made using the traditional spiced rum recipe, retaining rich flavours through careful alcohol removal after distillation.
Guinness 0.0
This non-alcoholic stout from the iconic Irish brand is brewed with a variety of malts and extra hops for a creamy, smooth flavour.
Aviation gin
Crafted in 2006 in Portland, Oregon, Aviation gin is distilled using a unique maceration recipe and its botanicals are infused in grain spirit for 18 hours.
Roe & Co
Named in honour of George Roe, a pioneer of Irish Whiskey, this premium blend combines rich malt whiskey and smooth grain whiskey aged in bourbon casks.
Old Parr
Named after Thomas Parr, who reportedly lived to 152 years old, this whiskey offers a medium-bodied, chewy mouthfeel with sweet spice, oak, and sherry-influenced notes.
Talisker
Award-winning Talisker Single Malt Scotch Whisky, the only whisky of its kind on the Isle of Skye, is robust, spicy and subtly smoky.
Haig
Founded in 1720, Scotland's first commercial distillery, Haig offers four whiskies: Haig Club, Haig Gold Label, Haig Dimple, and Haig and Haig Dimple Pinch.
Pimms
Originating in 1823 by James Pimm, Pimm's is a gin-based fruit cup. It's normally served in cocktails like the Pimm's cup.
Hennessy
Founded in 1765 in Cognac, France, Hennessy is renowned for its cognac. The brand sells approximately 102 million bottles of its cognacs per year.
Hop House 13
Named after a century-old hop store at St. James's Gate, this golden lager is brewed with Guinness yeast, Irish barley and premium hops.
Cacique
First marketed in 1959, Cacique is the best-selling rum in Venezuela and a leading exporter to other South American countries and Europe.
Oban
Oban, part of Scotland's Classic Malts, offers a matured single malt with fruity richness, peat smoke, spicy wood and a smooth finish.
Kilkenny
Kilkenny is a nitrogenated Irish cream ale by Guinness, brewed in Ireland. It offers a creamy head like Guinness but with a smoother finish.
Bundaberg
Established in 1960, Bundaberg is Australia's premier ginger brew brand. It's crafted by a family-run business with natural ingredients and traditional brewing techniques.
Singleton
The Singleton Glendullan is a distinctive single malt with a rich history. Master Blender Keith Law draws on 36 years of experience to skillfully blend this whisky.
Cardhu
Cardhu Single Malt Whisky enjoys global recognition, particularly in Spain and France. Cardhu 12 Year Old is celebrated for its rich, smooth, honeyed fruit flavours and gentle spiciness.
Seagram's Seven Crown
This American blended whiskey features a smooth, subtly sweet taste that leaves a creamy vanilla finish. The aroma includes smoky, herbal, honey and maple notes.
Tusker lager
With over 700,000 hectolitres sold annually in Kenya, Tusker is the largest African beer brand in our portfolio. The brand brewed its inaugural beer on December 15, 1922.
Sheridan's
Established in 1994, this coffee liqueur is crafted in Dublin by Thomas Sheridan & Sons. It blends milk white chocolate liqueur with coffee and whisky flavours.
Zacapa
Featuring aromas of caramel, vanilla, cacao and butterscotch, this rum was created in 1976 to commemorate the 100th anniversary celebration of the foundation of the city of Zacapa.
