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Diageo Japan
About DIAGEO
DIAGEO is a global leader in beverage alcohol with a range of outstanding brands. Our products are sold in more than 180 countries around the world.
“Celebrating Life, Every Day, Everywhere” is the vision we uphold and we are passionate about delivering truly wonderful experiences through each of our products and all the way to how we go about our business.
Our brands






Tanqueray No.TEN

Don Julio
Don Julio Reposado

Baileys









Spirit of Progress is Diageo’s 10-year action plan to help create a more inclusive and sustainable world. Building on a long track-record of ESG progress globally, we will focus our action over the next ten years in three core areas, carefully selected to align with the United Nations Sustainable Development Goals (SDGs): promoting positive responsible drinking; championing inclusion and diversity; and pioneering grain-to-glass sustainability.
We want to change the way the world drinks for the better by celebrating moderation and continuing to address alcohol-related harm. Our brands are made to be enjoyed responsibly. That’s why we commit to reaching one billion people around the world with a dedicated message of moderation from our brands by 2030 and to educate people on the risks of alcohol related harm through our global DRINKiQ platform (that includes an online DrinkIQ Quiz), a program that aims to raise the 'collective drink IQ' by increasing public awareness of the effects of alcohol and supporting responsible drinking. We will soon be launching the DrinkIQ Quiz in Japanese to share with consumers in the market.
World Class launched in 2009 is one hospitality program that looks at creating the best customer experiences with diverse bartenders from around the globe. At the core are WORLD CLASS Competitions that have become one of the world’s largest bartender competitions. Not only do their creative cocktails have to taste exquisite, competitors must also demonstrate everything required in the profession including creativity, passion and a commitment to boosting the bartender community and hospitality industry.
Check out the WORLD CLASS official website

Whisk(e)y
Scotch Whisky

Johnnie Walker Red Label
The beloved Johnnie Walker, it is characterized by spicy, robust, smokey flavors. *Distributed by Kirin Brewery

Johnnie Walker Black Label 12 years old
Johnnie Walker Black Label uses incredible ingredients where the number of malts alone is an astounding 29. It is a masterpiece of blended whisky marked by smoke and multi-dimensional flavors. *Distributed by Kirin Brewery

Johnnie Walker Double Black
Inspired by the most symbolic of the Johnnie Walker family, the Black Label, this blend takes smokey to the next level. *Distributed by Kirin Brewery

Johnnie Walker Green Label 15 years old
Johnnie Walker Green Label is a rich blend of malts that are matured at least 15 years, such as Talisker and Caol Ila.

Johnnie Walker Gold Label Reserve
Johnnie Walker Gold Label Reserve is a quest for smoothness and brilliance not measured by length of aging. It begins with sweetness that evokes delicate honey and fruits with a hint of smoke in the finish that is so Johnnie Walker.

Johnnie Walker 18 years old
Johnnie Walker 18 comes from an archive recipe for a "private blend", believed to be used for special gifts. Vanilla, tangerine, cooked fruit and caramel add richness to flavor alongside the symbolic smoke. Smooth mellow taste is created from blending whiskies that are matured for at least 18 years.

White Horse Fine Old
A blended scotch whisky whose name originates from White Horse Cellar, a famous coaching inn that dates back to 1742 in Edinburgh, Scotland. *Distributed by Kirin Brewery
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White Horse 12 years Old
A premium White Horse whisky developed exclusively for the Japanese market. A gorgeous, futuristic scent and a mellow taste with a long and rich finish. *Distributed by Kirin Brewery
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The Singleton Dufftown
Dufftown Distillery was established in 1896. It is located in central Speyside blessed with fertile land and excellent water sources: a perfect backdrop for making quality whisky with traditional production methods and craftsmanship that has been passed down in generations. Slow distillation process and aging in both European and American oak casks create the exceptionally smooth and approachable single malt whisky. *Distributed by Diageo Japan

ROYAL LOCHNAGAR
The historic distillery, one of the smallest in Scotland, was established in 1845 and proudly carries the “Royal” title granted with its royal warrant. The ever so pleasant taste that starts off sweet and quickly met by tangy notes is characteristic of the whisky produced in traditional methods that have been kept through generations. *Distributed by Diageo Japan










Bourbon Whiskey

I.W.Harper Gold Medal
Created with focus on quality, the bourbon is known for smooth taste and stylish appeal with Chic urban image *Distributed by Diageo Japan

I.W.Harper 12 Years Old
12-year aged premium bourbon in a sophisticated decanter bottle. Aged and smooth taste. *Distributed by Diageo Japan

Bulleit Bourbon
Tavern keeper in Louisville, Kentucky, Augustus Bulleit began creating bourbon whisky by drawing all his expertise from making brandy. His tragic death in 1860 put an end to history until 1987, when great-great-grandson Tom Bulleit Jr. revived the legendary taste through old family recipe and created the whisky that stood for quality and new frontier. Bulleit bourbon is a rare gem with a unique recipe that calls for aging more than six years and a high content of finest ryes. * Distributed by Diageo Japan



American Whiskey

Seagram Seven Crown
It is not scotch nor is it bourbon. Seagram’s Seven Crown is American whisky: a blend of only the finest whiskies to deliver smoothness to the palate. *Distributed by Diageo Japan

Gin

Tanqueray No.TEN
Tanqueray No TEN is distilled with original swan neck pot still built in the 1960s affectionately called the Tiny Ten because it only holds 400 litres. This super premium gin is the world’s first in using fresh fruits in the process of distillation, and the exquisite qualities of fresh fruits is called the citrus heart. Tanqueray No TEN is master distiller’s handcrafted gin that is carefully produced in small batches. *Distributed by Diageo Japan

Tanqueray London Dry Gin
From the earliest days of distillery this premium gin has been characterized by sophisticated clean dryness which is created from select botanicals and meticulously distilling four times over. Rich aromatics are produced from essential ingredients - the finest of four botanicals: juniper berry, licorice, coriander and angelica root - to offer clear, deep, premium flavors that linger. *Distributed by Diageo Japan

Gordon's London Dry Gin
This London dry gin has a history of over 250 years. The world’s favorite gin* has high juniper content with a blend of other botanicals that result in rich and balanced aromas with a refreshing aftertaste. *Based on 2019 IWSR sales volume (standard gin category). *Distributed by Diageo Japan

Gilbey’s Gin
Created over 160 years ago by W&A Gilbey’s, the flavors of this gin surpass history and regions to offer casual enjoyment. It is characterized by freshness of citrus and smooth taste. *Distributed by Kirin Brewery




Rum

Ron Zacapa
Rum that is aged 2,300 meters above sea level in a place even higher than clouds. The heavenly taste of Ron Zacapa is created from lush green lands and climate of Guatemala. Using only the first press of virgin sugar cane grown in ideal agricultural environment, cane honey is distilled and liquid is slowly aged through the Solera System aging process in the cool mountain air to complete the journey. *Distributed by Diageo Japan
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Captain Morgan SPICED RUM
Caribbean spirit characterized by subtly sweet aroma and mellowness, achieved by adding select fruit aromas and spices to the rounded mature flavors, and a delicate accent by a secret ingredient which is vanilla. *Distributed by Diageo Japan


Vodka

Ketel One
Nolet distillery was established in 1691 in Schiedam, Netherlands. After distilling the finest Northern European wheat in modern six column stills, part of the spirit produced is re-distilled in the original copper pot still #1. Flavors are further polished and blended with ultra-wheat spirit from the column stills to become the craft vodka that is Ketel One. *Distributed by Diageo Japan

CÎROC
Super premium vodka made 100% from fine French grapes. Cîroc adopts cold extraction just as used in the production of fine wines where heat is not applied. It is created through distilling five times at the historic Distillerie de Chevanceaux in the Cognac region of France. Thanks to devotion to ingredients and careful production, Ciroc offers remarkably mellow taste with aromas of citrus fruits that are full of light and airy. *Distributed by Diageo Japan

SMIRNOFF™
SMIRNOFF was created in 1864 by Pyotr A. Smirnov. It won the honor of royal warrant when Czar Alexander III was so impressed with quality he even wanted it exclusive for the Royal family. The clarity of liquid and clear taste of SMIRNOFF is achieved from triple distillation and an incredible ten stage filtration using activated carbon of white birch, allowing more than eight hours to collect each and every drip that is thoroughly removed of impurities or turbidity. *Distributed by Kirin Brewery
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Gilbey’s Vodka
SMIRNOFF was created in 1864 by Pyotr A. Smirnov. It won the honor of royal warrant when Czar Alexander III was so impressed with quality he even wanted it exclusive for the Royal family. The clarity of liquid and clear taste of SMIRNOFF is achieved from triple distillation and an incredible ten stage filtration using activated carbon of white birch, allowing more than eight hours to collect each and every drip that is thoroughly removed of impurities or turbidity. *Distributed by Kirin Brewery




Tequila

Don Julio
Don Julio is leader among Mexican premium tequilas. Every step of the way from hand cultivating agave to the final aging in casks is done with meticulous attention to detail. All to ensure removing bitter and pungent tastes typical in many other tequilas thereby achieving the finest quality and unparalleled smoothness. Super premium tequila made by the legendary Don Julio Gonzales who simply refused to compromise his work. *Distributed by Diageo Japan

Beer

Draft Guinness
Born in Ireland in 1759, this icon beer has a rich, creamy, distinctive black color and velvety finish. The perfect balance of malt and roasted barley are combined to deliver the complex flavor of sweet and bitter in every sip. *Distributed by Kirin Brewery
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Guinness Original Extra Stout
Savory, fresh and crisp. This is the original stout in the traditional recipe established in 1821. A chance to enjoy flavors as close to the original Guinness as can be, with roasted aroma and crisp refreshing bitter tastes. *Distributed by Kirin Brewery
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RTD

SMIRNOFF ICE™
Using SMIRNOFF™ premium vodka as base, this RTD in a bottle has clean sweet taste and moderate carbonation which is why it is enjoyed in over 90 countries around the world. *Distributed by Kirin Brewery
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Liqueur

Baileys
The world’s number one liqueur* with a magical taste that melts in every palate. Bailey’s uses fresh dairy cream and Irish whiskey, with vanilla and cacao for added flavors. *Based on 2019 IMPACT DATA BANK sales volume. *Distributed by Diageo Japan

GODIVA
Premium chocolate liqueur that embodies superior craftsmanship of Godiva, the prestigious chocolatier, and their uncompromising art of chocolates. *Distributed by Diageo Japan

PIMM'S
Sweet with a touch of bitter, clean and refreshing, this gin based fruit flavor liqueur is widely popular in the U.K. for offering just the right mix of refreshing citrus and liqueur. *Distributed by Diageo Japan




DIAGEO Japan K.K. profile
Established: | 30 April 2004 |
Capital: | 100 Million yen |
Shareholder: | 100% owned by DIAGEO Holdings Netherlands B.V. (Group Company of DIAGEO plc (UK) registered at London Stock Exchange and other markets) |
Board: | Tatsuya Koizumi, Representative Director & General Manager |
Business description: | Import, marketing and distribution of and related businesses in Western liquor |
Number of employees: | Approximately 60 (as of 1 July 2023) |
Head office
DIAGEO Japan K.K.
43F Midtown Tower, 9-7-1 Akasaka,Minato-ku,
Tokyo, Japan 107-6243
Phone: +81-3-3470-8287
Fax: +81-3-3470-8288