We’re a global leader in premium drinks, the most exciting consumer products space.
About DIAGEO
DIAGEO is a global leader in beverage alcohol with a range of outstanding brands. Our products are sold in more than 180 countries around the world.
“Celebrating Life, Every Day, Everywhere” is the vision we uphold and we are passionate about delivering truly wonderful experiences through each of our products and all the way to how we go about our business.
Our brands
SMIRNOFF™
The world's No. 1 premium vodka brand
(Based on sales volume according to Impact Databank 2024)
Draft Guinness
Guinness is the leading stout brand globally by volume in 2024.
(IWSR 2024 data)
SMIRNOFF ICE
No. 1 RTD market in Japan
Source: INTAGE SRI+ bottled RTD market (Chu-hi, highball, cocktails) Period: October 2023 - December 2024 Metric: Cumulative sales amount and volume
Tanqueray No.TEN
Don Julio
Don Julio Reposado
Baileys
As a pivotal market across our business, our transformation across our luxury portfolio and iconic brands fosters growth and innovation.
Help us drive change and build competitive advantage as you grow with us. From elevating our brand consumer experiences to using your curiosity to explore and understand data and insights, you’ll spot and lead the latest trends, testing new ideas to push boundaries and take our luxury brands to new heights.
We’re proud of our vibrant culture and celebrate our passionate people who help build our success. Your contribution will be valued and rewarded, and you’ll have the support and development you need to keep learning and growing as you build a career worth celebrating.
Spirit of Progress
Spirit of Progress is Diageo’s 10-year action plan to help create a more inclusive and sustainable world. Building on a long track-record of ESG progress globally, we will focus our action over the next ten years in three core areas, carefully selected to align with the United Nations Sustainable Development Goals (SDGs): promoting positive responsible drinking; championing inclusion and diversity; and pioneering grain-to-glass sustainability.
Promoting Positive Responsible Drinking
We want to change the way the world drinks for the better by celebrating moderation and continuing to address alcohol-related harm. Our brands are made to be enjoyed responsibly. That’s why we commit to reaching one billion people around the world with a dedicated message of moderation from our brands by 2030 and to educate people on the risks of alcohol related harm through our global DRINKiQ platform (that includes an online DrinkIQ Quiz), a program that aims to raise the 'collective drink IQ' by increasing public awareness of the effects of alcohol and supporting responsible drinking. We will soon be launching the DrinkIQ Quiz in Japanese to share with consumers in the market.
WORLD CLASS
World Class launched in 2009 is one hospitality program that looks at creating the best customer experiences with diverse bartenders from around the globe. At the core are WORLD CLASS Competitions that have become one of the world’s largest bartender competitions. Not only do their creative cocktails have to taste exquisite, competitors must also demonstrate everything required in the profession including creativity, passion and a commitment to boosting the bartender community and hospitality industry.
Check out the WORLD CLASS official website
Our brands
Whisk(e)y
Scotch Whisky
Johnnie Walker Black Ruby
A rich and fruity, smooth blended Scotch whisky.
Johnnie Walker Blue Label
An ultimate blended Scotch whisky, often referred to as a "miracle in a barrel" among ten thousand barrels.
Johnnie Walker Red Label
The beloved Johnnie Walker, it is characterized by spicy, robust, smokey flavors. ＊Distributed by Kirin Brewery
John Walker & Sons King George V
To commemorate being awarded a Royal Warrant by King George V of England in 1933, this is a legendary blended Scotch whisky. It blends rare whiskies such as those from Port Ellen.
Johnnie Walker Black Label 12 years old
Johnnie Walker Black Label uses incredible ingredients where the number of malts alone is an astounding 29. It is a masterpiece of blended whisky marked by smoke and multi-dimensional flavors. ＊Distributed by Kirin Brewery
Johnnie Walker Double Black
Inspired by the most symbolic of the Johnnie Walker family, the Black Label, this blend takes smokey to the next level. ＊Distributed by Kirin Brewery
Johnnie Walker Green Label 15 years old
Johnnie Walker Green Label is a rich blend of malts that are matured at least 15 years, such as Talisker and Caol Ila.
Johnnie Walker 18 years old
Johnnie Walker 18 comes from an archive recipe for a "private blend", believed to be used for special gifts. Vanilla, tangerine, cooked fruit and caramel add richness to flavor alongside the symbolic smoke. Smooth mellow taste is created from blending whiskies that are matured for at least 18 years.
White Horse Fine Old
A blended scotch whisky whose name originates from White Horse Cellar, a famous coaching inn that dates back to 1742 in Edinburgh, Scotland. ＊Distributed by Kirin Brewery
View the Brand site
Johnnie Walker Gold Label Reserve
Johnnie Walker Gold Label Reserve is a quest for smoothness and brilliance not measured by length of aging. It begins with sweetness that evokes delicate honey and fruits with a hint of smoke in the finish that is so Johnnie Walker.
White Horse 12 years Old
A premium White Horse whisky developed exclusively for the Japanese market. A gorgeous, futuristic scent and a mellow taste with a long and rich finish. ＊Distributed by Kirin Brewery
Visit the Brand site
ROYAL LOCHNAGAR
The historic distillery, one of the smallest in Scotland, was established in 1845 and proudly carries the “Royal” title granted with its royal warrant. The ever so pleasant taste that starts off sweet and quickly met by tangy notes is characteristic of the whisky produced in traditional methods that have been kept through generations. ＊Distributed by Diageo Japan
Single Malt Scotch Whisky
The Singleton Dufftown 12 Years
Characterized by a nutty aroma and a rich, fruity taste, with sweetness reminiscent of cookies and caramel. It is a light type whisky with a long-lasting finish.
The Singleton Dufftown 15 Years
It is crafted into an easy-to-drink whisky with honey aroma, fresh fruit scent, and a dry finish.
The Singleton Dufftown 18 Years
With vanilla aroma and a gentle toffee flavor, you can sense a subtle spiciness in the exceptionally long finish.
Mortlach 12 Years Old
A well-balanced Speyside single malt with sweet and spicy notes.
Mortlach 16 Years Old
With its overwhelmingly powerful flavor, Mortlach is known as “The Beast of Dufftown,” a Speyside single malt whisky renowned for its intensity.
Oban 14 Years Old
A distinctive single malt that combines the characteristics of both the Highlands and the Islands.
Royal Lochnagar 12 Years Old
Founded in 1845, this historic distillery is honored with the royal warrant of the British Royal Family. One of the smallest distilleries in Scotland. The initially sweet taste is followed by a tanginess that reflects the character of whisky made using traditional methods passed down through generations.
Caol Ila 12 Years Old
A light yet smoky single malt born from the rugged shores of the Isle of Islay.
Clynelish 14 Years Old
An all-round single malt whisky that combines the flavors of the Highlands with the character of the Islands.
Cragganmore 12 Years Old
An elegant and refined single malt that showcases the distinctive character of Speyside.
Dalwhinnie 15 Years Old
A Highland single malt with the distinctive aromas of heather and honey.
Glenkinchie 12 Years Old
A sweet and creamy Lowland single malt with a gentle floral fragrance.
Lagavulin 8 Years Old
A definitive Islay malt with sweet and fragrant smokiness.
Lagavulin 16 Years Old
A definitive Islay malt aged 16 years. Passionate and rich flavor layered with underlying sweetness.
Bourbon Whiskey
I.W.Harper Gold Medal
Created with focus on quality, the bourbon is known for smooth taste and stylish appeal with Chic urban image ＊Distributed by Diageo Japan
I.W.Harper 12 Years Old
12-year aged premium bourbon in a sophisticated decanter bottle. Aged and smooth taste. ＊Distributed by Diageo Japan
Bulleit Bourbon
Tavern keeper in Louisville, Kentucky, Augustus Bulleit began creating bourbon whisky by drawing all his expertise from making brandy. His tragic death in 1860 put an end to history until 1987, when great-great-grandson Tom Bulleit Jr. revived the legendary taste through old family recipe and created the whisky that stood for quality and new frontier. Bulleit bourbon is a rare gem with a unique recipe that calls for aging more than six years and a high content of finest ryes. * Distributed by Diageo Japan
Gin
Tanqueray No.TEN
Tanqueray No TEN is distilled with original swan neck pot still built in the 1960s affectionately called the Tiny Ten because it only holds 400 litres. This super premium gin is the world’s first in using fresh fruits in the process of distillation, and the exquisite qualities of fresh fruits is called the citrus heart. Tanqueray No TEN is master distiller’s handcrafted gin that is carefully produced in small batches. ＊Distributed by Diageo Japan
Tanqueray London Dry Gin
From the earliest days of distillery this premium gin has been characterized by sophisticated clean dryness which is created from select botanicals and meticulously distilling four times over. Rich aromatics are produced from essential ingredients - the finest of four botanicals: juniper berry, licorice, coriander and angelica root - to offer clear, deep, premium flavors that linger. ＊Distributed by Diageo Japan
Gordon's London Dry Gin
This London dry gin has a history of over 250 years. The world’s favorite gin* has high juniper content with a blend of other botanicals that result in rich and balanced aromas with a refreshing aftertaste. *Based on 2019 IWSR sales volume (standard gin category). ＊Distributed by Diageo Japan
Gilbey’s Gin
Created over 160 years ago by W&A Gilbey’s, the flavors of this gin surpass history and regions to offer casual enjoyment. It is characterized by freshness of citrus and smooth taste. ＊Distributed by Kirin Brewery
Rum
Ron Zacapa
Rum that is aged 2,300 meters above sea level in a place even higher than clouds. The heavenly taste of Ron Zacapa is created from lush green lands and climate of Guatemala. Using only the first press of virgin sugar cane grown in ideal agricultural environment, cane honey is distilled and liquid is slowly aged through the Solera System aging process in the cool mountain air to complete the journey. ＊Distributed by Diageo Japan
Visit the Brand site
Captain Morgan SPICED RUM
Caribbean spirit characterized by subtly sweet aroma and mellowness, achieved by adding select fruit aromas and spices to the rounded mature flavors, and a delicate accent by a secret ingredient which is vanilla. ＊Distributed by Diageo Japan
Vodka
Ketel One
Nolet distillery was established in 1691 in Schiedam, Netherlands. After distilling the finest Northern European wheat in modern six column stills, part of the spirit produced is re-distilled in the original copper pot still #1. Flavors are further polished and blended with ultra-wheat spirit from the column stills to become the craft vodka that is Ketel One. ＊Distributed by Diageo Japan
CÎROC
Super premium vodka made 100% from fine French grapes. Cîroc adopts cold extraction just as used in the production of fine wines where heat is not applied. It is created through distilling five times at the historic Distillerie de Chevanceaux in the Cognac region of France. Thanks to devotion to ingredients and careful production, Ciroc offers remarkably mellow taste with aromas of citrus fruits that are full of light and airy. ＊Distributed by Diageo Japan
SMIRNOFF™
SMIRNOFF was created in 1864 by Pyotr A. Smirnov. It won the honor of royal warrant when Czar Alexander III was so impressed with quality he even wanted it exclusive for the Royal family. The clarity of liquid and clear taste of SMIRNOFF is achieved from triple distillation and an incredible ten stage filtration using activated carbon of white birch, allowing more than eight hours to collect each and every drip that is thoroughly removed of impurities or turbidity. ＊Distributed by Kirin Brewery
Visit the brand site
Gilbey’s Vodka
SMIRNOFF was created in 1864 by Pyotr A. Smirnov. It won the honor of royal warrant when Czar Alexander III was so impressed with quality he even wanted it exclusive for the Royal family. The clarity of liquid and clear taste of SMIRNOFF is achieved from triple distillation and an incredible ten stage filtration using activated carbon of white birch, allowing more than eight hours to collect each and every drip that is thoroughly removed of impurities or turbidity. ＊Distributed by Kirin Brewery
Tequila
Don Julio Ultima Reserva
A luxurious extra añejo tequila aged for 36 months, crafted exclusively from the final agave plants planted by Don Julio González and his family.
Don Julio 1942
Aged for 2 to 2.5 years. Created to commemorate the 60th anniversary of the distillery, this iconic Don Julio expression uses only the highest-quality Blue Agave. A luxurious tequila meant to be savored slowly.
Don Julio Blanco
A taste that delivers the original citrusy freshness of premium Blue Agave, balanced with a soft, smooth finish. Perfect for mixing with soda, tonic, or in a Paloma.
Don Julio Reposado
A smooth flavor with a harmonious blend of aromas such as dried fruits, nuts, and spices. The scent of Blue Agave stands out, offering a rich yet refreshing finish.
Don Julio Añejo
Aged for one and a half years. Offers a wine-like smoothness with a clean spiciness and citrus aroma. Balanced with rich, mellow notes reminiscent of natural honey.
Beer
Draft Guinness
Born in Ireland in 1759, this icon beer has a rich, creamy, distinctive black color and velvety finish. The perfect balance of malt and roasted barley are combined to deliver the complex flavor of sweet and bitter in every sip. ＊Distributed by Kirin Brewery
Visit the Brand site
Guinness Original Extra Stout
Savory, fresh and crisp. This is the original stout in the traditional recipe established in 1821. A chance to enjoy flavors as close to the original Guinness as can be, with roasted aroma and crisp refreshing bitter tastes. ＊Distributed by Kirin Brewery
Visit the Brand site
RTD
SMIRNOFF ICE™
Using SMIRNOFF™ premium vodka as base, this RTD in a bottle has clean sweet taste and moderate carbonation which is why it is enjoyed in over 90 countries around the world. ＊Distributed by Kirin Brewery
Visit the brand site
Liqueur
Baileys
The world’s number one liqueur* with a magical taste that melts in every palate. Bailey’s uses fresh dairy cream and Irish whiskey, with vanilla and cacao for added flavors. *Based on 2019 IMPACT DATA BANK sales volume. ＊Distributed by Diageo Japan
Company information
DIAGEO Japan K.K. profile
| Established: | 30 April 2004 |
| Capital: | 100 Million yen |
| Shareholder: | 100% owned by DIAGEO Holdings Netherlands B.V. (Group Company of DIAGEO plc (UK) registered at London Stock Exchange and other markets) |
| Board: | Tatsuya Koizumi, Representative Director & General Manager |
| Business description: | Import, marketing and distribution of and related businesses in Western liquor |
| Number of employees: | Approximately 60 (as of 1 July 2023) |
Head office
DIAGEO Japan K.K.
43F Midtown Tower, 9-7-1 Akasaka,Minato-ku,
Tokyo, Japan 107-6243
Phone: +81-3-3470-8287
Fax: +81-3-3470-8288