Overview

200 + 200+

brands

c. 180 c.180

countries our brands are sold in

110 + 110+

manufacturing sites

Annual Report 2025

Diageo

Capital Markets Day 2026

On Thursday 6th August, Sir Dave Lewis, Chief Executive Officer, and other members of the Executive Leadership Team and Senior Leaders hosted a Capital Markets Day in London, which was also webcast.

The event provided further insight into Diageo's strategy and the progress made in its turnaround, outlining the company's pathway to delivering sustainable long-term value for shareholders.

Our strategy

Our strategy focuses on a simple, consistent and affordable operating framework to make Diageo competitive again. It is deliberately designed to build and extract the benefits of Diageo’s scale, capability and portfolio.

Our brands

Our portfolio contains some of the world's most recognisable brands:

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Johnnie Walker

Johnnie Walker

The world’s best-selling Scotch whisky

Johnnie Walker
Guinness

Guinness

An iconic brand and world-leading stout

Guinness
Tanqueray

Tanqueray

The world’s number one premium gin

Tanqueray
Baileys

Baileys

The world’s best-selling cream liqueur

Baileys
Smirnoff

Smirnoff

The world’s number one vodka

Smirnoff
Captain Morgan

Captain Morgan

A premium spirit made with the finest Caribbean rums

Captain Morgan
Crown Royal

Crown Royal

Expertly blended and patiently aged Canadian whisky

Crown Royal
Don Julio

Don Julio

The world’s first luxury tequila

Don Julio
Ciroc

Ciroc

The modern luxury vodka, made from fine French grapes

Ciroc
Buchanans

Buchanan's

A Scotch whisky brand built on a rich family history since 1884

Buchanans
Casamigos

Casamigos

Small batch, ultra-premium tequila made from the finest hand-selected 100% Blue Weber agaves

Casamigos
JB

J&B

The original result of blending 42 of the best whiskies produced by Scotland

JB
Ketel One

Ketel One

A truly exceptional super-premium vodka

Ketel One

Our purpose and behaviours

At Diageo, our strategy is supported by our purpose of Crafting iconic drinks chosen for life’s moments and our three company behaviours - One Team, Decisive and Competitive - so we can focus on where and how to win.

Spirit of Progress is our ongoing ESG action plan to support a more inclusive and sustainable world.

Through Spirit of Progress, we focus on the areas where we can make the biggest difference. Our 12 priority targets cover positive drinking, inclusion and diversity, and grain-to-glass sustainability.

Heritage
Our history

Our business was built by pioneering entrepreneurs, including John and Alexander Walker, Elizabeth Cumming, Charles Tanqueray and Arthur Guinness.

Annual Report 2025

Annual Report 2026

Find out more about our fiscal 26 performance, brand updates, and new strategy in our 2026 Annual Report.