We’re a global leader in premium drinks, the most exciting consumer products space.
+ 29000
people
110 +
manufacturing sites
Celebrating life, every day, everywhere
Our accessible purpose provides a platform for us to be the best we can be at work, at home and in our communities - it’s about celebrating life in its broadest sense. Our purpose goes hand in hand with performance - never one without the other.
Watch this short film – The Blend - to learn more about who we are.
Our People and Culture
The success of our business is influenced by a brilliant blend of people and brands. We're proud of the work we do, inspired by a deep connection to our purpose and made stronger by the values that underpin our diverse and inclusive culture.
Every day our people have every opportunity to thrive, to keep learning and growing, and innovating to push boundaries - shaping celebration across the world.
Casamigos
Small batch, ultra-premium tequila made from the finest hand-selected 100% Blue Weber agaves
Our ambition and strategy
Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.
Strategic goals and objectives
Celebrating life every day, everywhere
To create the best performing, most trusted and respected, consumer products companies in the world
Unleash the power of our brands and portfolio to lead and shape consumer trends executed with operational excellence
Brands and Portfolio
- Whisk(e)y & Tequila
- Winning local portfolio
- Guinness growth
Consumer trends
- Cocktail culture
- Moderation
- Exploration
- Convenience
- With food
- Luxury
Operational excellence
- Evolve brand building muscle
- Commercial excellence
- Everyday efficiency
Building a more Digital Diageo
Diverse and engaged talent with a focus on culture
Spirit of Progress driving triple wins and protecting license to operate
Achieve quality TBA share of 6% by 2030
Spirit of Progress is our ongoing ESG action plan to support a more inclusive and sustainable world.
Our Spirit of Progress ambitions ensure that our focus is on the areas that we have the greatest control to drive positive change at scale. Our 12 priority performance targets focus on where we can make the biggest impact across positive drinking, inclusion and diversity and grain-to-glass sustainability.
2025 Annual Report
From centuries-old names to the latest innovations, Diageo offers something for every taste and celebration.