Diageo at a glance

With over 200 brands and sales in nearly 180 countries, we are driven to be the world’s best brand builder, leading the way in premium drinks.


132production sites

Diageo at a glance

Celebrating life,
every day, everywhere

Our accessible purpose provides a platform for us to be the best we can be at work, at home and in our communities - it’s about celebrating life in its broadest sense. Our purpose goes hand in hand with performance - never one without the other.

The Blend
Watch this short film – The Blend - to learn more about who we are.

Our brands

Our portfolio contains some of the world's most recognisable brands:

Discover our brands
Customer pouring a mixer into a Johnnie Walker Black Label cocktail

Johnnie Walker

The world’s best-selling Scotch whisky
Find out more
Customer holding pint of Guinness


An iconic brand and world-leading stout
Find out more
Close up of Tanqueray bottle


The world’s number one premium gin
Find out more

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Our ambition

and strategy

Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.

We have six strategic priorities that support the achievement of our ambition.

Learn about our strategy

Woman in a lab

‘Society 2030: Spirit of Progress’

‘Society 2030: Spirit of Progress’ is our 10-year ESG action plan to help create a more inclusive and sustainable world.

The plan is made up of 25 ambitious targets and is focused on three pillars that are most material to our business - promoting positive drinking, championing inclusion and diversity and pioneering grain-to-glass sustainability.

Some of our ambitious 2030 targets include:

  • Educate 10 million people on the dangers of underage drinking
  • Achieve 50% representation of women in leadership roles
  • Become net zero carbon in our direct operations across the company
  • 30% improvement in water use efficiency globally
  • Ensure 100% of our packaging is widely recyclable (or reusable/compostable)

Learn about ‘Society 2030: Spirit of Progress’

Our history


Our history

Our business was built by pioneering entrepreneurs, including John and Alexander Walker, Elizabeth Cumming, Charles Tanqueray and Arthur Guinness.

Annual Report 2023

From centuries-old names to the latest innovations, Diageo offers something for every taste and celebration.

Annual Report 2023