Tackling underage drinking

Underage drinking is never acceptable, and we have a long track record of initiatives to tackle the consumption of alcohol by young people.

Smashed

As part of our Spirit of Progress action plan, we are committed to educating 10 million young people, partners and teachers on the dangers of underage drinking by 2030. A key part of this approach is scaling up SMASHED, an award-winning alcohol education programme.

SMASHED live

Developed by Collingwood Learning and sponsored by Diageo, this inspiring live theatre experience is presented by professional actors and tours schools, accompanied by interactive workshops for students, resources for teachers.

SMASHED Online

SMASHED began in 2005 as a live theatre production and has since been enhanced to enable online learning as well as live performances. To make the programme as successful as possible the performance can be tailored to specific countries using local actors and cultural references.

Our Spirit of Progress targets

  • Scale up our SMASHED partnership, and educate 10 million young people, parents, and teachers on the dangers of underage drinking