Nurturing global giants, creating prized limited editions and exclusives
Global Travel is a brand building marketplace, with a consumer in a different mindset, captive, shopping with a different lens to the ordinary.
A showcase opportunity enabling brands like Johnnie Walker to reach the No.1 whisky spot and our single malts to become the rare liquid gift or treat for shoppers in transit.
The Boutique experience
Creating opportunities to explore our world leading brand portfolio – taste and experience
At strategic airports and duty free sites across the world we are creating unique retail spaces to profile, engage, sample and gift our brands. These new boutiques are positioned in the most significant travel retail shopping hubs globally.
Places where consumers want a tangible moment of connection, an exclusive that they cannot get on a high street or in their home market.
Focusing on our unrivalled Scotch portfolio these boutiques are combining the digital with the physical experience – but above all the opportunity to taste and learn about making the moment with them.
Travel Retail, the home of gifting
Gifts for self and others, for holiday moments, festive occasions and souvenirs with a sense of occasion and place
The majority of consumers purchasing in travel retail are looking for a gift, something unique which cannot be bought just anywhere. The travel environment therefore presents an opportunity for brands to both build a platform for engagement, fame and luxury, showcasing their qualities and adding to their offer.
Johnnie Walker Blue Label does this in select airports with a focus on a small, sustainable luxury moment. The Blue Label gifting studios, offer not only a personalized leather luggage tag symbolising first class travel, but gift wrapping – available nowhere else. Elevating Blue Label beyond its rare liquid.
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Opportunities in Global Travel
Working across brands, regions, and channels, our Global Travel teams, are some of the best and most innovative retail people in the beverage industry.