We’ve launched Distilled 2025 - our annual Consumer Trends Report.

To help us achieve our Spirit of Progress goal of changing the attitudes of 5 million people towards drink driving, we are proud to work with our peers and partners.
For decades, we have been addressing drink driving through a range of interventions, working with police, local authorities and other agencies that support the enforcement of drink drive laws.
Wrong Side of the Road
We launched 'Wrong Side of the Road' in partnership with UNITAR (United Nations Institute for Training and Research). Together with UNITAR we are supporting the second UN Decade of Action for Road Safety.
As part of this we launched a interactive learning experience to help people understand the consequences of drink driving on individuals and communities. ‘Wrong Side of the Road’ allows people to have a conversation with a drink driver to help them understand the effects of alcohol, and the shame and stigma that come with drink driving.

Sober vs Drink Driving
Sober vs Drink Driving is a digital gaming experience helping to shift a players’ mindset around drink driving through a series of mini-games based on five driving skills; control, reaction, awareness, braking and attention. By creating a compelling and thought-provoking game we want to motivate and empower players to grow their confidence by making smarter drinking and safer driving choices.
Our Spirit of Progress targets
- Extend our UNITAR partnership and promote changes in attitudes to drink driving reaching 5 million people