Promote positive drinking

Changing attitudes to drink driving

We understand that attitude change is crucial in preventing drink driving.

To help us achieve our ‘Society 2030: Spirit of Progress’ goal of changing the attitudes of 5 million people towards drink driving, we are proud to work with our peers and partners.

For decades, we have been addressing drink driving through a range of interventions, working with police, local authorities and other agencies that support enforcement of drink drive laws.

Wrong Side of the Road

'Wrong Side of the Road' developed in partnership with UNITAR (United Nations Institute for Training and Research). Together with UNITAR we are supporting the second UN Decade of Action for Road Safety.

As part of this we launched a interactive learning experience to help people understand the consequences of drink driving. ‘The Wrong Side of the Road’ allows people to have a conversation with a drink driver to help them understand the effects of alcohol, and the shame and stigma that come with drink driving.

We also collaborate with UNITAR on our flagship high visibility enforcement training programme supporting government authorities and police officers in their work to reduce road traffic accidents as a result of drink driving.

Our ‘Society 2030: Spirit of Progress’ targets

  • Extend our UNITAR partnership and promote changes in attitudes to drink driving reaching 5 million people