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Tanqueray Berry Cocktails

We’re a global leader in premium drinks, the most exciting consumer products space.

With over 200 brands and sales in nearly 180 countries, our portfolio has remarkable breadth and depth. From centuries-old names to the latest innovations, we're committed to building and sustaining exceptional brands.

Learn more about our business

to be the best

Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.

We have six strategic priorities that support the achievement of our ambition.

Our strategy and values
Making a global impact

Making a global impact

We employ over 30,000 people globally and sell our brands in nearly 180 countries. With a truly global footprint, we build brands that resonate with our consumers.

And we push ourselves to be worthy of people’s trust everywhere we live, work, source and sell.

Building brands

From much-loved, established brands, such as Johnnie Walker, to the latest innovations, like Tanqueray 0.0, we create products, tastes and experiences for people around the world to enjoy.

This requires focus and investment in what we call a brilliant blend of ‘creativity with precision’.

Annual Report 2021
Our history

Shaped by rich history

Founded in 1997, Diageo is a relatively young company. However, many of our brands are steeped in rich heritage, with some dating as far back as the 17th century.