We're a global leader in premium drinks, one of the most dynamic consumer categories.
This new strategy, executing with a new, more agile, competitive and cost-effective operating model, gives us confidence that we can return Diageo to a business consistently creating value for shareholders. We remain a business with a very strong premiumisation agenda, but by activating our wider portfolio, we will be able to serve more consumers, across a variety of occasions. There is hard work ahead, particularly in North America, where improving performance is a clear priority, but we are confident we can deliver without taking a step back in operating profit.
Our strategy: where we play
Full price and format ladder in spirits, including RTDs
Volume and value share of spirits, including RTDs
Premium beer with Guinness
Volume and value share of premium beer
On trade
Consistent global capability
Our strategy: how we win
Deliberate design to build and extract the benefits of Diageo’s scale, capability and portfolio
Relevant brands in competitive category strategies
Customer, customer, customer
Full, integrated end-to-end supply chain
Diageo
Capital Markets Day 2026
On Thursday 6th August, Sir Dave Lewis, Chief Executive Officer, and other members of the Executive Leadership Team and Senior Leaders hosted a Capital Markets Day in London, which was also webcast.
The event provided further insight into Diageo's strategy and the progress made in its turnaround, outlining the company's pathway to delivering sustainable long-term value for shareholders.