Purpose, culture and values

Celebrating life, every day, everywhere

Guinness Blend

Celebrating life, every day, everywhere.

Our accessible purpose gives us the opportunity to continuously improve and be better at work, at home and in our communities — it’s about celebrating life in its broadest sense. Our purpose goes hand in hand with performance — never one without the other.

Our culture is rooted in a deep sense of our purpose, the personal connections we have to our brands, our relationships with each other and our passion to win in the marketplace.

Our values underpin our business and guide how we work. We’re passionate about our consumers and customers and always strive to be better. Pride is a source of energy for our company, and we work hard so we can be proud of what we do and value each other for it.


Your wellbeing

We take great care to make sure skills, hard work and inspired decision-making are celebrated and rewarded. We continuously strive to create attractive reward and benefits packages that support your all-round wellbeing. Everyone here understands the importance of work life balance.

Ultimately, at Diageo, we're a company with a mix of vibrant, motivated people working together to deliver great performance in an environment that allows us to flourish. Walk into any Diageo distillery, brewery or office anywhere in the world and you’ll meet teams of people who are really good at what they do and who enjoy doing it.

Our four values

Passionate about consumers and customers

We are passionate about consumers and customers. Our curiosity, and consumer and customer insights drive growth. We care for our brands and are committed to pursuing their fullest potential

Value each other

We value each other and build real relationships. We seek to leverage diverse people and perspectives. We trust and empower each other to win. We speak and challenge openly to grow people and the business.

Be better

We strive to be better. We are restless, always learning, always improving. We are innovative and courageous. We experiment and take risks, and we learn quickly from successes and failures

Proud of what we do

We are proud of what we do and how we do it. We take accountability and act sensitively with the highest standards of integrity and social responsibility. We celebrate inclusion and diversity.

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Celebrating our culture

Hear first-hand from our talented people about what it is they love about working for Diageo.

With 91% of our people proud to work with us, we wanted to hear from them about why. Listen to our team share their stories, highlighting the genuine sense of value and empowerment that sets us apart as more than just a workplace but a place where everyone is celebrated.