Purpose, culture and values

Celebrating life, every day, everywhere.

Our accessible purpose provides a platform for us to be the best we can be at work, at home and in our communities — it’s about celebrating life in its broadest sense. Our purpose goes hand in hand with performance — never one without the other.

Our culture is rooted in a deep sense of our purpose, the personal connections we have to our brands, our relationships with each other and our passion to win in the marketplace.

Our values underpin our business and guide how we work. We are passionate about our customers and consumers and want to be the best. We give each other the freedom to succeed and value each other. Pride is a source of energy for our company and we work hard so we can be proud of what we do.

Your wellbeing

We take great care to make sure skills, hard work and inspired decision-making are celebrated and rewarded. We continuously strive to create attractive reward and benefits packages that support your all-round wellbeing. Everyone here understands the importance of work life balance.

Ultimately, at Diageo, we're a company with a mix of vibrant, motivated people working together to deliver great performance in an environment that allows us to flourish. Walk into any Diageo distillery, brewery or office anywhere in the world and you’ll meet teams of people who are really good at what they do and who enjoy doing it.

Diageo's five values

1. Passionate about customers and consumers

We're passionate about customers and consumers — our curiosity and customer and consumer insights drive growth. We care for our brands. We're courageous in pursuing their fullest potential. We're innovative, constantly searching for new ideas that drive growth and developing them across our business.

2. Freedom to succeed

We give ourselves and each other the freedom to succeed because this fosters an entrepreneurial spirit. We trust each other; we're open and challenging. We always behave as a team — when we're together and when we're apart.

3. Proud of what we do

We're proud of what we do — we act sensitively with the highest standards of integrity and social responsibility. We celebrate and benefit from diversity.

4. Be the best

We will strive to be the best — we are restless, always learning, always improving. We constantly set high standards and then try hard to exceed them. We deliver results, win where we compete and celebrate our success.

5. Valuing each other

Valuing each other means we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.