Johnnie Walker renews Lunar New Year partnership with James Jean

Lunar New Year falls today (29 January) and in 2025, Johnnie Walker is marking the Year of the Snake with the extension of its partnership with acclaimed visual artist James Jean – and a new Limited Edition Blue Label.

Last year, we launched the partnership by unveiling James’s vibrant design and artwork for a Year of the Dragon Limited Edition Johnnie Walker Blue Label.

For the Year of the Snake James has created stunning artwork for a new bottle design, which shows three snakes, representing three attributes of wisdom, intelligence, and intuition.

James Jean says: "The three snakes [in the design] are constantly growing, transforming, and adapting to changing conditions. With Johnnie Walker Blue Label Lunar New Year, we wanted to create a snake that felt different, new and innovative – respect for the past but also looking into the future with optimism; in the same way that Johnnie Walker stands for progress through that incredible Keep Walking spirit.”

He sought inspiration for his designs from the layers of incredible flavour that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label – a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.

Johnnie Walker Global Brand Director, Jennifer English, says: “James Jean’s stunning snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future. We’re excited to commemorate the Year of the Snake with this remarkable, Limited Edition design that is perfect for celebrating this year’s festival."

James has also designed incredible illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design. Johnnie Walker Lunar New Year Limited Edition Designs are available in selected markets globally.