Diageo's role in society Let’s create a tomorrow worth celebrating

Join us, and celebrate life, every day, everywhere. You'll play an important part in driving positive change in our business and society.


Wherever you join us, you'll help drive Spirit of Progress — our ambitious 10-year action plan for creating a more inclusive and sustainable world.

Collaborating with people around the globe, you'll innovate and push boundaries to help us reach our Spirit of Progress targets. Your work will be guided by our three strategic priorities: promoting positive drinking, championing inclusion and diversity and pioneering grain-to-glass sustainability.

Promote positive drinking

You'll have the opportunity to help people around the world who choose to drink alcohol to drink better, not more. By promoting our programmes that tackle underage drinking, drink driving and binge drinking, we can change the way the world drinks for the better.

Champion inclusion and diversity

You’ll be a part of — and help build — an inclusive work culture, where each person is heard and celebrated for everything they contribute. And you’ll help shape a more inclusive society.

Together, our people champion diversity not only in the workplace but also in our supply chain, across the hospitality sector and in our marketing. And we aim to promote sustainable growth through inclusive programmes that provide equal access for all to resources, skills and employment opportunities.

Whatever your role, you'll also have the opportunity to join any of our employee groups, which represent various viewpoints, experiences and communities. The groups collaborate to enhance our workplace, creating a sense of belonging for all.

Pioneer grain-to-glass sustainability

You’ll help contribute to our sustainability goals, accelerating our focus on water and working towards a low carbon future.

Celebrate life, every day, everywhere

Help us create an inclusive, diverse and sustainable world. Together, we'll create a future worth celebrating and one we can all be proud of.

What is Diageo's Society 2030 plan?

Our ESG plan, Society 2030: Spirit of Progress, is a 10-year action plan designed to help create a more inclusive and sustainable world. It puts positive societal impact at the heart of how we do business.

The plan focuses on the areas where we can drive the greatest impact, promoting positive drinking, championing inclusion and diversity, and advancing grain-to-glass sustainability, supported by clear, measurable targets.

Building on the legacy of our founders, it’s how we continue to create long-term value for our people, communities and the planet. Explore our Spirit of Progress plan.

How does Diageo approach responsible drinking?

Promoting positive drinking is part of how we do business.

Through our DRINKiQ platform, partnerships with NGOs and our responsible marketing standards, we work to reduce alcohol-related harm and encourage moderation.

It’s also a key part of our Spirit of Progress plan. We’ve set a clear goal to reach one billion people with responsible drinking messages by 2030. You can explore more about our approach to positive drinking here.

How does Diageo support responsible drinking initiatives?

Responsible drinking is central to how we do business. We’re committed to promoting positive drinking and tackling the harmful use of alcohol by helping people make informed choices.

Through our DRINKiQ platform, we provide accessible, evidence-based information about alcohol and its effects - empowering people to better understand their relationship with drinking. We also work in partnership with governments, NGOs and industry bodies to drive awareness and reduce alcohol-related harm at scale.

We use our brands, marketing and innovation to promote moderation and encourage positive behaviours, ensuring our communications meet high responsibility standards wherever we operate.