Baileys

The world’s first cream liqueur created in 1974, now the world’s most-loved liqueur.

The world’s first
cream liqueur

Our indulgent blend of aged Irish whiskey and luscious Irish dairy cream, with hints of cocoa and vanilla, is loved the world over and sold in over 160 countries. Produced and bottled exclusively in Ireland, Baileys is enjoyed drizzled over ice cream, swirled into coffee or simply poured over ice.

Explore Baileys

Fresh cream

200 million litres of fresh Irish milk per year go into making Baileys. .

Deliciously versatile

Baileys Original

The world’s most loved liqueur and Baileys Original Irish Cream is the meeting of fine Irish whiskey and spirits, Irish dairy cream, rich chocolate and vanilla flavours.

Baileys Flavoured

Delicious combinations with more than 10 popular flavours from around the world, including Strawberries and Cream, Chocolate, Pumpkin Spice and Birthday Cake, as well as non-dairy alternatives.

Baileys Minis

A perfectly portioned delight. Baileys Original Irish Cream, in oh-so-convenient 100ml individual mini liqueur bottles.

Chocolates and gifts

The great taste of Baileys in an everyday treat. The expanded IP range licenses the brand for food products including boxes of Baileys Chocolates, Truffles, Hot Chocolate sachets and Cakes.

Licensing the power of the Baileys brand

Declan Hassett, Senior Licensing Manager at Diageo talks about how licensing can provide real benefit for our brands and how the launch of Bailey’s ice cream in Hungary led to a 50% increase in sales of the liqueur.

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Innovation

How the Baileys farm built the next generation milking facility

Brothers Joe and Michael Hayden have been pioneering cow-centred sustainability-based practices on the Baileys farm in Tinahely, County Wicklow, for over 40 years. Its purpose-built stainless-steel carousel allows them to milk 230 cows unassisted in just over one hour.

Inspired by animal behavioural science studies, the herd now listen to a tailored Spotify playlist whilst being milked and each wear a MooMonitor+ - like a Fitbit for dairy cows.

The huge advancements in milking technology allow the dairy cows to be milked twice a day, every day (including Christmas), producing over 1.5 million litres of milk per year at around 7,000 litres per cow.

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How is Baileys evolving?

Sarah Blake, Global Brand Director at Baileys

Spend a minute with Sarah as she makes a Baileys Hot Chocolate and unpacks how Baileys is making treating part of everyday life. Sarah Blake has treating in her DNA, she brings a deep understanding of how small moments of enjoyment can create meaningful brand connections. Sarah shares how Baileys is evolving from a seasonal classic into a year-round icon of small moments of joy.

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