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What is moderate drinking?
We are committed to changing the way the world drinks for the better by promoting moderation and addressing the harmful use of alcohol. This is a core pillar of our Spirit of Progress ESG action plan, we want to reach one billion people with messages of moderation by 2030.
Moderation encompasses a range of behaviours and choices. It is not only about choosing not to drink; it’s about making sensible choices when you do drink.
Check out our simple, yet effective tips on how to moderate when drinking alcohol:
Stay hydrated and drink water
Space out your alcoholic drinks with glasses of water.
Choose a non-alcoholic option
Enjoy a non-alcoholic version! Whether you’re choosing not to drink or mixing it up by switching between alcoholic and non-alcoholic drinks, there are amazing non-alcoholic options available.
Did you know ‘Zebra Striping’ is the new trend for switching between alcoholic and non-alcoholic drinks? Check out our latest Gordon’s Pink moderation campaign to see how you can ‘Mix it Up’.
Perfect your pours
Don’t forget to use a jigger so you can keep track of the amount of alcohol in each serve.
Pause for food
Elevate your celebration with flavourful food. Great food not only enhances your drinks but also slows alcohol absorption.
Spirit of Progress
in action
30 Jun 2025
Our BrandsPositive DrinkingGuinnessJohnnie WalkerBuchanan'sDon JulioSmirnoffCrown RoyalCaptain MorganCasamigos
Spirit of the game: how Diageo is building brands in global sporting culture
04 Mar 2025
Asia PacificESGPositive Drinking
Diageo Korea launches latest K-culture-focused responsible drinking campaign
03 Dec 2024
EuropeESGConsumer TrendsOur PeopleInclusion and DiversityPositive DrinkingBeerGuinness
Creating accessible experiences around the world: Celebrating International Day of Persons with Disabilities
02 Dec 2024
ESGConsumer TrendsPositive DrinkingLow and No Alcohol
Embrace the Magic of Moderation this season with our Inclusive Host Festive Guide
18 Jun 2024
InnovationConsumer TrendsESGSustainabilityPositive Drinking
Innovation: Building platforms for the future
01 Mar 2024
InnovationConsumer TrendsPositive DrinkingLow and No Alcohol
The Distilled Series: 1 – Conscious Wellbeing and the rise of non-alc
01 Mar 2024
Asia PacificESGPositive Drinking
Diageo partners with global K-Pop star SUHO to promote responsible drinking across Asia Pacific
06 Feb 2024
EuropeOur PeopleOur BrandsSustainabilityPositive Drinking
Diageo contributes €13 billion to Europe’s economy every year, driving growth across the spirits’ sector
03 Aug 2023
Asia PacificESGPositive Drinking
Tackling underage drinking with SMASHED
03 Aug 2023
EuropeOur BrandsInnovationConsumer TrendsPositive DrinkingBeerGuinness
World-class brand building: The year Guinness became Great Britain’s favourite pint
03 Aug 2023
EuropeESGOur BrandsPositive DrinkingRumCaptain Morgan
Celebrating moderation with Captain Morgan
15 Jun 2023
North AmericaESGPositive Drinking
A year working in partnership with Black, Latino, and Native American organizations to address alcohol-related harm in the U.S.
Want to know more?
Promote positive drinking
We want to change the way people drink for the better, by engaging, educating and empowering consumers to make informed choices about drinking.
DRINKiQ Quiz
Test your knowledge about the effects of alcohol and raise your ‘drink IQ’.
Spirit of Progress Plan
Spirit of Progress is our ongoing ESG action plan to create a more inclusive and sustainable world.