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Moderation
The magic of moderate
drinking

Moderation is a mindset, not a compromise. Discover how by drinking better, not more, you can savour every moment and embrace the magic of moderation.

Moderation

The Magic of Moderate
Drinking

Moderation is all about choice, it is not a limitation; its a mindset. At Diageo, we're committed to changing the way the world drinks, for the better - as part of our Spirit of Progress plan, we have long-championed responsible drinking. Our campaign encourages people to embrace moderation, showing how simple, thoughtful choices can make celebrations more joyful and inclusive for everyone.

Check out The Hosting Handbook

How to drink in moderation

Check out our simple, yet effective tips on how to moderate when drinking alcohol, such as having plenty of food and water on offer and making sure to measure your pour. Here we have four prompts to inspire you to embrace the magic of moderate drinking.

01.

Offer water

Make water readily available to help pace drinks and stay hydrated. Elevate the experience by using garnishes and fun glassware.

02.

Measure your drinks

Use a jigger to measure your pours.

03.

Pair with food

Great food enhances the moment and slows the pace.

04.

Give non-alcoholic options

Switch it up with alcohol-free, try out the zebra-striping technique to keep the good times going.

Drinks Calculator

We’ve created a drinks calculator on DRINKiQ, available for UK and US standard drink measurements, to help you track your alcohol intake. Spirits can offer a creative way of moderating with their versatility and mixability, such as choosing a single or even a half measure.

“Moderation isn't about missing out; it’s about making it an occasion everyone will remember for the right reasons,” says Jenna Ba, Diageo Global Brand Ambassador.
Check out The Hosting Handbook - your guide to easy, enjoyable hosting. It is packed with recipes, expert hosting tips and creative drinks ideas, showing how thoughtful hosting is all about creating moments that feel aspirational, inclusive and memorable