We're a global leader in premium drinks, the exciting consumer products space. 200 brands. 180 countries. Diageo
Being true to his unbreakable values, James Buchanan set out on a mission to create a special kind of whisky that a wider audience could enjoy.
The perfect blend
He created a blend with a light, smooth and refined flavour, using only Scotch whiskies that had been aged in cask for a minimum of 12 years.
Today Buchanan’s is loved around the globe, with growth driven by North America and Latin America and the Caribbean.
The bonds of family, the spirit of Buchanan’s.
Spirit of Progress
Promoting positive drinking is a core pillar of our 10-year strategy.
For example, in Mexico we have reached over 46 million people with messages of moderation through a cross-brand campaign on social media supported by Johnnie Walker, Smirnoff, Don Julio, Buchanan’s and Black & White.
