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In GB, we announced an 18-month pilot partnership with UK Men’s Sheds to encourage alcohol moderation, equipping ‘shed leaders’ to facilitate informed conversations about the causes and consequences of harmful drinking.
Tracking The Trend
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Data shows total conversations and YOY growth rate
Trends In Detail
Here is a deeper dive into the data, comparing the volume of conversations, and growth rate of each sub-trend – at both a global and regional level.
Data shows total conversations and YOY growth rate
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What to look out for in Culture in 2025
The development of the Conscious Wellbeing in the last 12 months has seen consumer developing an even greater sense of the “self” and focus on their health and self-worth. This is more than simply better exercise and dieting – we are diving deeper into the concepts such as gut health and digital detoxes. Albeit the growth rates of this trend differs geographically, with consumers in Asia-Pacific embracing the concept far more excitedly than those, say, in Europe – suggesting that this is a far more establish trend in the latter.
01.
Mind Matters
People are more empowered to prioritise their mental health, with individuals sharing stress management and relaxation tips. There’s a focus on therapy, religion, meditation as well as parenting conversations.
02.
The Mindful Market
Wellness products and services for improved wellbeing highlight a shift towards conscious self-care focused consumerism, ranging from beauty treatments to white noise machines and art classes.
03.
Cultivating self-worth
Focus on self-empowerment, with discussions on setting healthy boundaries and pursuing self-improvement without external validation. Topics include fostering positive body image, personal growth, and maintaining healthy relationships.
04.
Nourished Body Boost
Conversations on physical health improvements also focus on mindful eating and wellness therapies. Special emphasis is placed on gut health, plant-based diets, and reducing alcohol consumption by exploring alternatives.
05.
Digital - Physical Balance
People are exploring the mental health implications of working from home, and how to maintain focus by doing so. We’ve seen a growth in digital detoxes, people are deactivating social media to reconnect with “real life
