A passion for quality and consistency inspired Alexander Gordon to create Gordon's gin in London in 1769. Today, Gordon's is enjoyed by millions of people across the globe and is the world’s number one best-selling gin.

'Shall we…?’

Gordon's high quality and distinctive juniper flavour has come to define the taste of the classic G&T. It has a vibrant heritage, award-winning credentials and four Royal Warrants.

The strong organic growth of Gordon's has been driven by creative, effective marketing and insights-driven innovation. The 'Shall we…?’ campaign, which invites consumers to enjoy a gin and tonic in the early evening, is an example of creative brand building.

The success of Gordon's demonstrates how the right approach to quality, brand building, innovation and investing for the long term can build lasting value.

Spirit of Progress

Spirit of Progress

Promoting positive drinking is a crucial pillar of our bold 10-year ESG action plan, Spirit of Progress, we launched Gordon's 0.0% in 2021.

And in 2022, we launched Gordon's Pink 0.0%, an alcohol-free version of our pink gin.