Whiskey

Diageo's international whiskey portfolio features premium distilling traditions from North America to India, including Crown Royal Canadian whiskey, Bulleit bourbon and McDowell’s.

Whiskey: a global spirit with local character

Whiskey, also spelled whisky, is a distilled spirit made from grain, water, and yeast. Steeped in centuries of tradition, its name comes from the Gaelic uisge beatha - “water of life”.

Whiskey vs Scotch: what's the difference?

scotch
Scotch

Scotch whisky (note the spelling, without an e) is produced exclusively in Scotland and must follow strict rules: it can only be made from three ingredients - water, yeast and wholegrain cereals – matured in oak casks for at least three years, distilled below 94.85% ABV and bottled above 40% ABV.

whiskey
Whiskey

Whiskey, or sometimes whisky, is the broader term used for spirits produced outside Scotland, including those from the United States, Ireland, Canada and India. Many of the rules that apply to Scotch whisky also shape whiskey production worldwide, though each region has its own standards. Every whiskey begins with grain, yeast and water, but the type of cask, the length of maturation and even the climate add flavour, colour and character.

Our whisk(e)y brands and what makes them distinct

crown-royal
crown-royal

Crown Royal (Canada)

A smooth Canadian whisky created in 1939, known for its balanced character and distinctive purple bag.

bulleit
bulleit

Bulleit (United States)

A bold bourbon with high rye content, delivering spicy notes and a frontier heritage.

mcdowell
mcdowell

McDowell’s (India)

India's popular whisky offering accessible quality and smoothness for everyday enjoyment.