Captain Morgan

Captain Morgan is the world's leading spiced rum, built on authentic Caribbean heritage and an irreverent pirate spirit that resonates with socially confident, fun-seeking adults globally.

The original

spiced rum

Launched in 1982, Captain Morgan has grown into one of the most recognised rum brands in the world, sold across more than 100 countries with over 11 million cases annually. The brand taps into a powerful consumer motivation: the desire for spontaneity, bonding and shared fun in an increasingly routine world. With simple, accessible serves and a magnetic brand personality, Captain Morgan is entering its next chapter of disruption and fame, repositioned to capture a new generation of drinkers who prioritise social energy and memorable group experiences over traditional spirits culture.

Case in point

11 million cases of Captain Morgan sold each year across 100+ markets .

Enjoyed in various ways

Original Spiced Gold

The original. The icon. It’s Captain Morgan Original Spiced Gold, flavoured with the taste of vanilla, other natural flavours and spice for an irresistibly sweet yet subtly spiced taste. Versatility is its speciality.

Captain Morgan Spiced Gold 0.0%

An alcohol-free alternative to the iconic Captain Morgan Original Spiced Gold. Experience the versatility when it comes to mixing your favourite cocktails and enjoy the luscious notes of caramel, molasses, vanilla and warm brown spices.

Captain Morgan White Rum

Smooth, delicious and subtly sweet. Endlessly versatile, it’s slightly sweet with crisp notes that are perfect for any mixed drink, or cocktail - if you’re feeling fancy.

Captain Morgan Sliced Apple

All the flavour of our iconic Original Spiced Gold and fuses it with bold notes of juicy, fresh apple and a subtle hint of ginger.

Captain Morgan Original Spiced Gold and Pepsi Max Premix

Pre-mixed Captain Morgan with the freshness of Pepsi MAX for the perfect serve every time. Two greats, one epic taste.

The science behind Captain Morgan 0.0%

After developing market leading non-alcoholic white spirits and beer, our Liquid Scientists faced their biggest challenge – how to develop an outstanding non-alcoholic dark spirit. Find out how they developed Captain Morgan Spiced Gold 0.0%.

Body of a beer. Finish of a spirit

Captain Morgan Muck Pit is a new brand extension with a flavour-forward liquid innovation rolling out across Europe, Africa and Asia, catering for new occasions and consumers. Drawing inspiration from the legendary muck pits of the Caribbean rum making process - that sees overripe fruit tossed into a ‘muck pit’ and fermented in the tropical heat to create a rum with an intensely fruity flavour - Captain Morgan Muck Pit is an innovative liquid that evokes the body of a beer but with the finish of a spirit.

Innovation at Diageo

WHat’s it like to work for Captain Morgan?

Amanda Brown and Chanchal Narain-Baggott, Liquid Scientists

Hear how they used their passion, expertise and creativity to pull together ingredients and flavours to create our first ever alcohol-free dark spirit from Captain Morgan, Captain Morgan Spiced Gold 0.0%.

Watch now