Rum

Led by the legendary Captain Morgan brand, our distinguished rum collection features premium, flavourful spirits celebrated by rum enthusiasts around the globe.

Rum at Diageo

Island flavours, contemporary
techniques

Our rum portfolio is shaped by premium brands and high-value products to create long-term growth. Our specialised distillation process blends the heritage of islands rum production with innovative global craftsmanship to create rum brands that celebrate regional character while embracing contemporary tastes.

Our iconic rum brands

Captain Morgan, Don Papa, Zacapa and Bundaberg anchor our distinguished rum collection, capturing the authentic spirit of rum craftsmanship. Our celebrated brands offer complex flavours, created from different elements such as expert aging, traditional production methods and contemporary interpretations.

01.

Captain Morgan

Launched in 1982, this premium Caribbean rum brand is enjoyed globally in over 100 countries, selling over 11 million cases annually.

02.

Don Papa

A premium aged, single-island rum from the Philippines, Don Papa is crafted on the fertile foothills of the active volcano Mt. Kanlaon.

03.

Bundaberg

Established in 1960, Bundaberg is Australia’s best-selling rum. Produced on the sun-drenched coast of Queensland, it’s a drink that conveys that laid-back, feel-good spirit of Australia.

04.

Zacapa

Featuring aromas of caramel, vanilla, cacao and butterscotch, this rum was created in 1976 to commemorate the 100th anniversary celebration of the foundation of the city of Zacapa.

Don Papa: the spirit of Sugarlandia

Sugarlandia, inspired by Philippines' Negros island, features lush sugarcane landscapes beneath Mount Kanlaon volcano. Don Papa creates immersive global experiences transporting consumers to this "odd but marvellous" world through storytelling, visuals, and premium rum, honouring the brand’s Filipino cultural roots.

The science behind Captain Morgan Spiced Gold 0.0%

After developing market leading non-alcoholic white spirits and beer, our Liquid Scientists faced their biggest challenge – how to develop an outstanding non-alcoholic dark spirit. Find out how they developed Captain Morgan Spiced Gold 0.0%.

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Explore more of the alcohol categories at Diageo - from world-class whisky and vodka to premium rum, beer, and non-alcoholic offerings.

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