We're a global leader in premium drinks, one of the most dynamic consumer categories.
Overview
Diageo was born from the merger of Guinness and Grand Metropolitan in 1997, and we proudly carry a legacy that dates back to the 17th century. A British company, we are a leader in the spirits industry and we are driven to be the world’s best brand builder, leading the way in premium drinks.
Our brands are present in Spain and Portugal since much before Diageo was founded. They can be traced back at least since the 1930s and Diageo legacy companies were established in Iberia in the 1980s. Since 1997, Diageo has built a strong position in these countries, directly managing the marketing and distribution of the Group’s full brand portfolio. In October 2025, the creation of Diageo Iberia — encompassing Spain and Portugal — marked a new chapter, strengthening regional alignment and reinforcing the strategic importance of the Iberian market within the Group.
In the Spanish market, we are category leaders in whisky through our iconic brand Johnnie Walker. In the Portuguese market, Johnnie Walker and J&B also stand out for their strong presence and positioning.
In addition, we are leading the emerging 0.0 category in Spain and Portugal with the launch of Tanqueray 0.0. This sets the stage for scaling across all routes to market, helping customers seize new opportunities and offering consumers greater choice.
Our brands
From J&B, Johnnie Walker, and Don Julio to Baileys, Tanqueray, Tanqueray 0,0 and Zacapa – our portfolio boasts some of the most iconic brands beloved in Spain and Portugal.
Johnnie Walker
Established in 1820 and now inspiring progress with their 'Keep Walking' campaign, Johnnie Walker remains the world’s best-selling Scotch whisky.
Find out more
Tanqueray
The world's leading premium gin, created in the 1830s by Charles Tanqueray, blends ingenuity, heritage and hard work.
In parallel, Diageo was the first company to launch a 0.0% alcohol spirits brand in Iberia, doing so with Tanqueray 0.0%, now the leading 0.0% spirits brand in the market. Tanqueray 0.0% Alcohol-Free offers a citrus-forward profile with juniper at its core, showcasing Tanqueray's distinctive botanical complexity without alcohol.
Baileys
Created in 1974, it's the world’s first and most-loved cream liqueur, blending aged Irish whiskey with cream, cocoa and vanilla.
Find out more
Don Julio
Established in 1942 by Don Julio González, the world’s first luxury tequila prioritises quality, planting carefully-spaced agaves for optimal maturity.
Find out more
Guinness
An iconic Irish stout since 1759, Guinness is brewed in 50 countries and enjoyed in 150. It’s worth the 119.5-second pour.
Find out more
Society 2030: Spirit of Progress
Diageo's ambition is to be one of the best performing, most trusted and respected, consumer products companies in the world.
Our 'Spirit of Progress' strategy guides our ESG efforts and focuses on three priorities: promoting responsible drinking, championing inclusion and diversity, and pioneering grain-to-glass sustainability. Doing business the right way is at the core of everything we do.
Pioneer Grain-to-Glass Sustainability
Our ambition is to build a resilient supply chain that helps our communities to adapt to climate change, protects our licence to operate and benefits the bottom line of our business. We’re accelerating our focus on water and working towards a low carbon future to address our most significant risks and respond to our greatest opportunities.
Circular Packaging
Our commitment extends to circular packaging solutions:
- All packaging made from glass and cardboard is 100% recyclable.
- Aiming for 50% recycled materials in packaging by 2030.
- Contributing to the reduction of carbon emissions through innovation in design, including ultra-lightweight glass bottles, removal of cardboard outer packaging, paper-based bottles and bottles produced with net zero carbon emissions, among other initiatives.
Promote Responsible Drinking
Responsible consumption is integral to who we are. We empower consumers to make informed choices by providing them with essential information and tools for safe alcohol consumption.
In this context, Diageo Iberia implements the Smashed programme in Spain and Portugal, an initiative designed to promote zero alcohol consumption among minors. The programme delivers dramatised educational sessions — fully independent from the company’s brands — both in person and online in schools and secondary education centres.
Champion Inclusion & Diversity
We champion inclusion and diversity by seeking talents with diverse backgrounds, skills, and abilities.
The rollout of our Spirit of Progress agenda in Spain and Portugal will also include the launch of Learning4Life, our global program dedicated to fostering education and empowering inclusive communities.
Join us
Latest opportunities in Spain and Portugal
If you have an entrepreneurial spirit and want to work for an exciting forward-thinking multinational company – join us! Your dream job might be waiting here at Diageo Iberia.