Ready-to-drink: iconic drinks crafted for life’s moments

Convenience meets cocktail craft

Ready-to-drink (RTD) products are all about great drinks made easy: pre-mixed and ready to enjoy straight from the can or bottle. And recently, RTDs have been a significant growth contributor to the spirits market^¹.

Ready-to-serve (RTS) products typically come in a larger format and provide expertly mixed cocktails ready to pour over ice and enjoy. Whether at home or in a bar, it delivers quality and consistency without the shaking, stirring or measuring – making cocktails effortless for consumers and saving bartenders’ valuable time.

Together, they bring our brands to more people and places, offering new formats and easy ways to enjoy familiar favourites or discover something new.

Ready-to-drink at a glance

Ready-to-drink (RTD) products have long been part of our story. Smirnoff ICE helped pioneer the category over 25 years ago, and since then we have continued to bring our iconic brands into convenient, ready-to-enjoy formats.

The category has evolved quickly alongside consumer expectations. That journey has sharpened our understanding of where the opportunity lies and what it takes to compete.

#2

Globally in RTDs by value share^²

8%

Global value share^³

111

Countries where our RTDs are present^⁴

The opportunity

Our RTD organic net sales were up 15% during fiscal 2026, giving us positive momentum. And in a crowded category, brands people already know and trust can give them the confidence to try something new – giving us significant opportunity ahead.

And the relationship works both ways: our brands can help people discover RTDs, while RTDs can introduce people to our brands in other formats – buyers of Bulleit Old Fashioned RTDs were up to 11x more likely to buy Bulleit whiskey⁵.

That’s why we’re bringing renewed focus to RTDs – applying what we’ve learned and evolving how we innovate and execute to capture more of that opportunity.

A portfolio of iconic brands, ready for more moments

Across our portfolio, RTD and RTS formats are already extending a wide range of our brands into new occasions. Smirnoff is leading the way. Smirnoff Ice, the original RTD icon, continues to grow around the world, whilst innovations such as Smirnoff Crush are building on that momentum, expanding to more markets following successful launches in North America and Australia.

Elsewhere, Captain Morgan, Gordon’s, Tanqueray, Crown Royal, Ketel One, Casamigos and Johnnie Walker also offer RTD and RTS options around the world – from a Tanqueray G&T to a Bundaberg & Cola or a Ketel One Espresso Martini.