Smirnoff

Smirnoff No. 21, has stood the test of time as the world’s number one vodka, as the heart of gatherings, parties, clubs and culture for over a century.

Ten times filtered, triple distilled and forever iconic – Smirnoff No.21 deserves a spot at the top. The world’s #1, in fact.

The world’s
number one vodka

With an iconically crisp, clean and smooth character, our award-winning vodka delivers unmatched quality and vibes in every pour.

Smirnoff is an icon and a classic – and we’ve been shaping the vodka category since 1864.

With our signature red arch and unmatched smoothness, Smirnoff No. 21 has been instantly recognised, trusted and enjoyed for over a hundred years, and is now sold across 130+ countries.

Explore Smirnoff

Enjoyed in various ways

Smirnoff Classic No. 21

Our triple distilled and 10 times filtered vodka hands you the mic to mix it up however you want, whatever the moment and whatever the vibe.
Whether it’s in classic cocktails like the Martini or the Smirnoff Mule, or a signature creation, Smirnoff No.21 brings its crisp taste and smooth finish to everyone’s favourite combination.

Smirnoff 100

Higher proof for bolder cocktails. When bartenders need a vodka that holds its own against strong mixers, this is the one they reach for.

Flavoured range

More than 20 well-crafted flavours, all ready to mix. A range that brings new drinkers to the category and gives regulars a reason to try something different.

Smirnoff Ice

The original ready-to-drink icon. Still refreshing, still recognised, still the first name in convenient, chilled serves.

25 years of Smirnoff Ice

Smirnoff ICE Original is an award-winning ready-to-drink beverage mixed with the classic refreshing taste of crisp lemon.

The iconic beverage has been on the market for over 25 years and is now available in over 140 countries world-wide, making it the the largest global footprint of any ready-to-drink product. The Smirnoff ICE portfolio also extends into exciting flavours that can be found around the world – from Smirnoff ICE Tropical and Smirnoff ICE Raspberry to Smirnoff ICE Black Guarana.

Flavour innovation: Buchanan’s Pineapple

Partnerships

Smirnoff Appoint Troye Sivan as Chief Vibes Officer

GRAMMY®-nominated global star Troye Sivan was appointed as Smirnoff’s Chief Vibes OFFicer (CVO) in 2024, kicking off an exciting multi-year partnership with one clear aim – to get people out, to get people together and to Go OFF.

Since then, the partnership has gone on to bring people together all around the world through a number of exciting activities. From a ’Vibe Check’ at World Pride in DC and headline ‘Club Rush’ tour afterparties in Australia, to a briefcase drop in Los Angeles – continuing to celebrate the magic that’s created when different people, ingredients and flavours come together.

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