Non-alcohol brands

Our innovative non-alcoholic beverage range provides exceptional taste experiences that meet evolving preferences while providing choices for all consumers.

Non-alcohol brands at Diageo

Innovative alcohol-free
experiences

Moderation is a long-term consumer trend, where we see people choosing to drink better not more. We have a broad portfolio and leadership in non-alcoholic innovation, including Seedlip, Tanqueray 0.0%, Gordon's 0.0%, Captain Morgan 0.0% and Guinness 0.0. These offerings complement our core portfolio, provide choices of quality products for consumers and support consumers with moderation and drinking responsibly.

Our iconic non-alcohol brands

Our innovative non-alcohol brand portfolio includes Seedlip and sub-brands such as Guinness 0.0 and Gordon's 0.0. These pioneering brands demonstrate our commitment to full-flavour experiences while meeting evolving consumer preferences.

01.

Seedlip

Carefully crafted for your consideration Seedlip is the world's first distilled non-alcoholic spirit.

02.

Tanqueray 0.0

A citrus-forward profile with juniper at its core, showcasing Tanqueray's distinctive botanical complexity without alcohol.

03.

Gordon’s 0.0

Mirroring the bold, juniper-led character of its London Dry Gin alcoholic counterpart, crafted with the finest distilled botanicals.

04.

Guinness 0.0

This non-alcoholic stout from our iconic Irish beer brand is brewed with a variety of malts and extra hops for a creamy, smooth flavour.

05.

Captain Morgan Spiced Gold 0.0%

Captain Morgan's non-alcoholic version is made using the traditional spiced rum recipe, retaining rich flavours through careful alcohol removal after distillation.

06.

Ritual

Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

Mindful cocktails with Seedlip

Diageo and Seedlip is excited about reinventing cocktail culture and providing more options for all occasions, while also promoting responsible drinking.

How holistic wellbeing is leading consumer trends

Our Distilled consumer trend report has uncovered a new movement in consumer behaviour: we are now seeking out wellness in the most personal way. Amongst economic pressure, modern consumers are placing value on physical and mental health with a rise in conversations around mindfulness, meditation, outdoor exercise and work life balance to battle against burnout. Our non-alcohol options support consumers on this journey.

Diageo’s Distilled Report 2025

Open roles at our non-alcohol brands

{{ job.referenceID }} | Posted {{ formattedDate(job) }}

{{ job.Primary_Job_Posting_Location ? job.Primary_Job_Posting_Location[0] : 'N/A' }} , {{ job.Country }}

More {{ job.referenceID }} job details

view all

Create job alerts

Our categories

Explore more of the alcohol categories at Diageo - from world-class whisky and vodka to premium rum, beer, and non-alcoholic offerings.

Scotch whiskey

Gin

Rum

Vodka

TEQUILA

Liqueurs

Beer

Whisk(e)y

VIEW ALL

Latest

stories

21 Jan 2025 EuropeAfricaLatin America and CaribbeanAsia PacificNorth AmericaInnovationOur BrandsBeerGinLow and No AlcoholLiqueurRumOther Whisk(e)yTequilaScotch WhiskyVodka

Behind the science of Distilled