Don Julio

Don Julio González began his tequila making journey in 1942 in the Highlands of Jalisco. His pioneering vision redefined tequila, focusing on quality over quantity.

Rooted in tradition.

Fuelled by innovation.

Don Julio González began his tequila making journey in 1942 in the Highlands of Jalisco, Mexico. His pioneering vision redefined tequila, focusing on quality over quantity. Today, we still honour his legacy by:

Using only 100% Blue Weber Agave, carefully cultivated in Jalisco’s rich clay soil.
Using a slow cooking process in masonry ovens, fermentation with a, unique yeast strain, and double distillation in pot stills.
Aging beyond the minimum industry standards in ex-bourbon American white oak barrels to achieve extraordinary flavour.

Explore Don Julio

80 years of heritage

Don Julio celebrates more than 80 years of heritage .

Enjoyed in various ways

Blanco

Commonly referred to as “silver” tequila, its crisp notes of agave and hints of citrus make it an essential component to a variety of innovative drinks including margaritas. It can be enjoyed neat or on the rocks.

Don Julio Reposado

The first luxury tequila in the world. Aged for at least eight months in oak for perfect balance. Smooth enough for sipping, versatile enough for every toast in between.

Don Julio Añejo

Aged for at least 18 Months in Ex-Bourbon Barrels for Depth. Best enjoyed slowly, ideally with company worth savouring.

Don Julio 1942

An Icon, crafted for legacy, named for the year our tequila journey started. A hand-crafted añejo aged for 24+ months.

From Mexico to the world

Tequila is more than just a drink, it is a cultural symbol, an emblem of Mexico and a legacy passed through the generations. As our Tequila brands take the world by storm, travel with us to Mexico to learn more about our Tequila production process from the agave fields to the factory, to the drink you know and love.

The best tequila cocktails for every occasion

The beauty of tequila lies in its versatility. From classic Margaritas to Palomas and Ranch Waters – there are countless ways to enjoy our tequila. At Diageo, we’re proud to craft a portfolio that reflects this range, with serves for every palate and occasion. We're innovating to appeal to new audiences with blends and formats.

Sustainability

Spirit of progress

Don Julio became the first tequila in the world to receive the Environmentally Responsible Agave Certification, for our work to create tequila production free from deforestation. Our pioneering grain-to-glass sustainability commitments is a core pillar of our Spirit of Progress action plan.

Spirit of progress plan

WHat’s it like to work for Don Julio?

Belen Arellano on creating Agricultural Manufacturing Excellence for Don Julio

Belen’s truly unique story began with Don Julio. Hear about how technology is helping us achieve more sustainable farming and improving our agricultural practices, as well as her pride for her Atotonilco roots.

Watch Belen’s story

Meet the people behind Don Julio

Meet the talented workers that take agave from the Mexican fields and turn it into the tequila you know and love.

Behind every bottle of our tequila is a story of Mexican craft and heritage often passed down from one generation to the next. From hand-selecting agave to masterful distillation, stone oven cooking to meticulous maturation, we toast the makers of our tequila. Driven by their ancestors’ legacies and family pride, they pour passion and effort into every drop and every barrel. Watch to discover why tequila isn’t just a drink, it’s a culture.