Guinness

An iconic brand and world-leading stout, established in 1759. Born from centuries of brewing tradition, each pint of Guinness captures the iconic smooth taste and rich character that has made it a beloved stout enjoyed worldwide.

Our heritage

started with

a visionary

A 'global brand with a local heartbeat,' Guinness leads our beer portfolio. Established in 1759 when Arthur Guinness signed a 9,000 year lease on the St James's Gate Brewery in Dublin, it's now brewed in 50 countries and enjoyed in over 150.

Worth the wait

The art of the two-part Guinness pour takes 199.5 seconds.

Investor spotlight

Guinness Investor & Analyst Event 2025

Members of the Diageo Executive Team and other leaders hosted investors and analysts in St James's Gate, Dublin, the home of Guinness

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Guinness enjoyed in various ways

Guinness Draught

Five years of innovation went into developing The Widget, so you can enjoy that same great tasting Guinness from the comfort of your own home. The result is a smooth draught beer from a can that’s unmistakably Guinness.

Guinness Foreign Extra Stout

A full flavoured beer, born of a thirst for adventure. Brewed with extra hops to preserve the beer during long ship voyages, the recipe yields a powerful drink with bold character you can still taste today.

Guinness 0.0

The same great Guinness with everything except the alcohol. Guinness 0.0 boasts the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour of Guinness, just without the alcohol.

Guinness NITROSURGE

Designed by our Guinness innovators, designers, and taste experts, the NITROSURGE device uses ultrasonic technology to break down the nitrogen in Guinness and give you a beautifully smooth two-part pour every time.

Guinness Open Gate Brewery London

Guinness Open Gate Brewery London is more than a visitor destination. It is a home for craft, culture and connection – and a powerful symbol of belief in London’s hospitality sector.

As brewing returns to Covent Garden after three centuries, Guinness opens the gate to its future in London, confident, inclusive and deeply rooted in the city it serves.

Unleashing the innovative power of Guinness

Guinness MicroDraught is our pioneering dispense technology to bring the Guinness taste to more people. The draught innovation pours Guinness in new places, such as restaurants, where previously it would be impossible to serve on tap due to the lack of keg system, beer lines and cooling system complexities.

Guinness Microdraught

Positive drinking

Guinness 0.0%

Guinness 0.0 boasts the same beautifully smooth taste, perfectly balanced flavour and unique dark colour of Guinness, without the alcohol. Our commitment to retaining the distinct character and taste of Guinness was central to the four-year process led by our innovation teams.

positive drinking

brand partnerships

The Beautiful Beer meets The Beautiful Game

Stephen O’Kelly, Guinness Global Brand Director, discusses the launch of Guinness’ partnership with the Premier League - the brand’s biggest ever global campaign with the world’s most popular league.

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