Diageo Ireland Unlimited Company

Widely believed to be the birthplace of whisky, Ireland is a hugely important market for us. Today, we are one of the largest and best-performing food and drink exporters in the country.

Overview

From the founding of the Guinness brewery in 1759 to the creation of Baileys four decades ago, our Irish business carries a huge legacy behind it. Combining this with our vision for the future, we've built the best beer, liqueur and spirits brands Ireland has to offer.

With innovation at our core, we are constantly looking to create new experiences for the millions of customers who enjoy our Irish brands every year. For example, in 2021 we launched Guinness Nitrosurge, an innovative and easy way to experience the ritual of Guinness' famed and settle, two part pour at home.

At the same time, we work to ensure alcohol can be enjoyed as part of a balanced lifestyle, investing in programmes to help tackle underage drinking, drink driving and excessive or binge drinking, we want to help create a brighter future.

Country side farm
ESG

Spirit of Progress

Spirit of Progress’ is our ten-year action plan to help create a more inclusive and sustainable world. As part of this plan, we're committed to making a positive impact in Ireland. On the people, on the environment, and in the future.

Promote positive drinking

Responsible consumption is paramount to who we are and how we sell. We encourage people to enjoy alcohol safely, providing them with the information and tools they need to make more informed choices.

Our initiatives

We have various initiatives in place to help promote positive drinking:

  • We successfully run SMASHED in Northern Ireland, establishing Diageo as the number 1 provider of alcohol education programmes.
  • We work on an ongoing basis with other partner organisations, charities and voluntary and community groups to promote a healthier drinking culture.
  • DRINKiQ.com provides enhanced consumer information and supports consumers to make better informed choices about alcohol.
  • We are a founding member of Drinkaware, the number 1 alcohol and information and education charity in Ireland.
Our results
  • With our brands' sponsorship opportunities, each year we reach over 2 million people with messages of moderation.
  • In collaboration with partner organisations, we support more than 100,000 parents to have the ‘Alcohol Conversation’ with their children.
  • We have educated over 60,000 students in Northern Ireland via SMASHED.

Pioneer grain-to-glass sustainability

We have a long history of creating shared value with the communities in which we operate. We promote sustainable agriculture, source our raw materials locally and help individuals, businesses and government to build thriving communities.

Building thriving communities

We're proud of St. James’s Gate’s long history in the heart of Dublin and, thanks to the generosity of the Guinness family, a culture of philanthropy runs through our organisation.

Diageo Ireland has published it’s first ever Community Impact Report, detailing a substantial €1.7 million investment in community initiatives in the twelve months between July 2023 and June 2024. In addition to financial support for community initiatives and causes, it highlights that our amazing employees have also volunteered hundreds of hours to help local schools and charities, particularly in the Dublin 8 area. The report documents our long-standing commitment to supporting vibrant and inclusive communities in Dublin 8 and beyond. This commitment to community stretches back generations, continuing the legacy of the Guinness family by investing in local initiatives and working with community groups. The Community Impact Report focuses on four core pillars: Culture, Education & Training, Community Projects & Charitable Contributions and Inclusion & Diversity. Please find the full report here.

Our initiatives
  • Since 1989, the Guinness Brewery Scholarships programme has provided vital support to those who aspire to a third-level education in the Dublin area.
  • The Guinness Enterprise Centre provides the Dublin Business Innovation Centre with a site and a warehouse near our St. James’s Gate complex as well as a cash contribution towards the centre’s development.
  • As part of our Guinness Learning for Life programme, we provide skills and training to people to help create an inclusive and thriving hospitality sector and improve livelihoods and employability in Ireland.
  • We partnered with The School of Culinary Arts & Food Technology at TU Dublin to deliver a five-week course to help develop skills to work in the tourism and hospitality sector.
  • We are a founding member of the Open Doors Initiative which provides opportunities to some of the most marginalised members of society through the creation of pathways to work via training, education and employment.
Guinness barrels
Investment and growth

We want to make sure our long-term legacy is a positive one. Creating employment opportunities throughout Ireland, and investing in reliable infrastructure that will serve communities for many years to come.

Supporting the economy

  • We typically export more than €1 billion of high-quality beer and Baileys every year. We export three quarters of our beer – around 1.2bn pints – to 130 countries around the world.
  • Every year, we purchase more than €275 million in goods and services from Irish companies and farmers. For example, we buy cream from 280 million litres of fresh Irish milk, which equates to more than 3% of Ireland’s total milk production.
  • Over 80% of the ingredients and packaging used to make Baileys are sourced from Ireland. 99% of all Baileys produced is exported.
  • We use more than 130,000 tonnes of barley each year at St. James’s Gate, and 300 tonnes every day just to brew Guinness. We buy approximately 10% of Ireland’s total annual domestic production of barley.

Supporting people

We employ around 1,200 people in Ireland, across brewing, production, marketing, sales and commercial support. Each one brings their own set of skills, and their own vision for the future. We nurture their talents and give them the opportunities and challenges they need to grow.

Latest opportunities in Ireland

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