Liqueurs

Led by the renowned brand Baileys, our luxury liqueur collection features indulgent, smooth beverages that deliver exceptional taste experiences cherished by consumers in markets worldwide.

Liqueurs at Diageo

Luxury blending for smooth,
premium experiences

Our master distillers combine time-honoured methods with innovative formulations, creating exceptional liqueurs, such as Baileys and Pimm’s. It is an example of how the right approach to quality, brand building, innovation and investing for the long term can build lasting value.

Our iconic liqueur brands

Baileys and Pimm’s are central to our liqueur mastery, blending finest spirits with premium ingredients. These indulgent brands showcase some of the world's most celebrated creams and liqueurs.

01.

Baileys

Created in 1974, Baileys is the world’s first and most-loved Irish Cream Liqueur, blending aged Irish whiskey and other fine spirits, with cream, cocoa and vanilla.

02.

Pimm’s

Pimm’s No.1 Cup is the classic. The gin-based secret recipe has stayed true to James Pimm's 1840 discovery - and it's been a quintessential part of the British summer ever since.

03.

Mr Black

Bringing global coffee culture to the world of spirits and cocktails. Mr Black is roasted and cold brewed with 100% specialty-grade Arabica coffee.

Meet the team at Baileys

At Diageo we’re constantly pushing boundaries and exploring new ideas in order to be even better, for our people, our customers, and our consumers. Our Baileys Northern Europe management team share what it’s like to work in such a collaborative and innovative environment.

Open roles at our liqueur brands

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Our categories

Explore more of the alcohol categories at Diageo - from world-class whisky and vodka to premium rum, beer, and non-alcoholic offerings.

Scotch whiskey

Beer

Tequila

non-alcoholic

VODKA

Rum

Whisk(e)y

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