East African Breweries

We have adopted a range of best-practice environmental methods to minimise our impact on the environment around us.

Our initiatives

• We have set commitments for reducing greenhouse gas emissions in our supply chains, sustainably sourcing all paper and board packaging and reducing packaging.
• We’re working with Nature Kenya to restore 250 acres of Mount Kenya Forest by planting 100,000 tree seedlings.
• Our 1,500 employees understand they each contribute to energy conservation and that individual efforts can lead to big gains for everyone.
• We have invested in a best-in-class Kshs 28 million wastewater treatment plant, with a capacity to recycle 240,000 litres of water per hour.

Our results

• In the last three years we have seen a 4% reduction in water usage per litre packaged, 25% reduction in Biochemical Oxygen Demand, 4% kWh improvement in energy efficiency and 30% reduction in waste to landfill.
• We have planted and nurtured over one million tree seedlings so far, with an 85% success rate.
• We’ve also planted almost half a million trees for the conservation of the Ndakaini dam, which is Nairobi’s main water reservoir.
• 70% of the energy that we consume comes from thermal power while only 20% is from electricity.

Our social investment initiatives are carefully chosen to support communities with the greatest need and are developed with a long-term outlook.

Our initiatives

• Our Water of Life programme in Kajiado County, Kenya has improved the lives of the Maasai community, by giving around 11,000 people and 20,000 livestock access to safe, reliable and affordable water supply.
• A water project we support in Siaya County, Kenya is currently providing water access to 7,000 local residents.
• We have partnered with the Global Peace Foundation and Chandaria Foundation to donate a borehole and five 10,000 litre tanks to serve the health centre, police post and youth groups in Nairobi.

Our results

• Through our value chain we are creating employment for over 60,000 farmers, sustainable income for over 17,000 Senator Keg retailers and revenue for 100 Senator Keg distributors.
• Our Water of Life programmes have reach over 2 million people in Kenya so far.
• We have given over 250 scholarships to students who wouldn’t be able to attend college otherwise.
• We have also launched a vocational training programme to provide young people with necessary employment skills.

We believe that responsible drinking can be part of a balanced lifestyle and we encourage people to enjoy alcohol safely.

We provide the information and tools for consumers to make informed choices, targeting specific issues and working to change harmful behaviour and ensure we can all #drinkpositive.

Our initiatives

• In Kenya, our Utado? campaign educates consumers about responsible drinking by sharing tips such as ensuring they eat, drink water and take a taxi home on a night out.
• Our Under 18 Asipewe campaign has trained thousands of retailers, consumers and young people on the effects of underage drinking.
• Project Heshima operates in 10 counties and provides vocational training to thousands of young people and women at risk of consuming or producing illicit brews.
• In Uganda, The Red Card campaign against Drink Driving, has directly engaged over 5,000 people at supermarkets, gas stations and entertainment areas.

Our results

• According to Ipsos Synovate, our Life Moves On When You’re Gone ad had a positive impact on 87% of the people who viewed it on television.
• The campaign won Best CSR 2014 at the Marketing Society of Kenya Awards and the Sapphire Award at the African Cristal Festival 2014.
• Project Heshima has delivered training to more than 27,000 young people and women so far.