Guinness introduces ‘Guinness 0.0’, the Guinness with everything except alcohol

Guinness 0.0 boasts the same beautifully smooth taste, perfectly balanced flavour and unique dark colour of Guinness, without the alcohol.

The journey to launching Guinness 0.0 has drawn on Guinness’s proud 261-year history of innovation and brewing brilliance dating from 1759. A commitment to retaining the distinct character and taste of Guinness was central to the four-year process led by the technical and innovation teams at St. James’s Gate, the Home of Guinness.

To create Guinness 0.0 the St James’s Gate brewers start by brewing Guinness exactly as they always have, using the same natural ingredients; water, barley, hops and yeast; before gently removing the alcohol through a cold filtration method. The cold filtration process allows the alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character. The brewers then carefully blend and balance the flavours to ensure the distinctive flavour profile and taste characteristics of Guinness.

The resulting product is unmistakably Guinness, just without the alcohol, featuring the same dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes. In taste tests by an independent panel, they found that Guinness 0.0 ‘exceeded expectations’ with its taste lauded as ‘outstanding’*.

Guinness 0.0 is brewed at St. James’s Gate in Dublin, the Home of Guinness, and will be rolled out in Great Britain and Ireland, available in more markets throughout the world later in 2021.

*SOURCE: Nielsen Product Advisor