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“The last few months have been so difficult and disruptive for everyone and we know there is still a long way to go, but we keep walking with confidence and we are looking to the future with positivity. Johnnie Walker Princes Street is progressing well following the restart of construction and we are delighted to be launching our website so that our future guests can share in the excitement and anticipation we feel as we build towards opening our doors to visitors next year.”
“With 200 years of history Johnnie Walker has experienced many societal challenges and times of recovery, which is why the spirit of progress in the face of adversity is built into the DNA of the brand. The investment we are making in Johnnie Walker Princes Street and our whisky distilleries in rural communities throughout Scotland will not only help us to emerge stronger from this crisis, we believe it will make a major contribution to the recovery in Edinburgh and Scotland as a whole.”
“After an extremely difficult few months for the Scottish tourism industry, it is good to see more positive news emerging as we continue to recover from the impact of Covid-19. This new experience will be a valuable addition to the country’s world-class whisky tourism offering and I’m sure that today’s announcement will have whet the appetite of many whisky lovers right across the world. Diageo has shown real commitment to the success of Scotland’s economic future and continued investment will be key as we look to create experiences and products that encourage visitors back to Scotland in future years. Tourism is a force for good and if managed responsibly, sustains communities in every corner of Scotland, creates jobs, tackles depopulation and improves the wellbeing of everyone who experiences it.”
“Edinburgh is an extremely resilient city and whilst we undoubtedly have a long road to recovery ahead of us, we are certain that Edinburgh, working and collaborating together, can return to its position as one of Europe’s best performing visitor destinations. The news of the restart of Diageo’s Johnnie Walker development is very welcome indeed and signals a real confidence in the future of Edinburgh and its visitor economy. Given the uncertainty around the future of the retail sector more generally, investments like this will be key to transforming our city centre into the vibrant and thriving place we all want it to be for the benefit of our residents, visitors and employers. We looking forward to following the development over the coming months and sharing details of the development through the newly created ForeverEdinburgh platform.”
