Tanqueray Rangpur gets refreshed look as it launches into new markets
Tanqueray; 12th February 2018: TANQUERAY, the bartenders’ favourite gin, has unveiled a stunning new look for TANQUERAY Rangpur alongside the news that it’s extending its distribution into new markets.
Named after an exotic lime which originated from India, TANQUERAY Rangpur is a light, easy-drinking gin with a juicy citrus taste, making it the perfect gin for the summer.
Since it first launched in 2006, TANQUERAY Rangpur has been winning top awards, including Double Gold at the prestigious San Francisco World Spirits Competition and is already an established favourite in most of Europe, USA and Canada. Now, due to popular demand, it will be available in Brazil, Australia, Colombia and Greece from January 2018.
To celebrate this announcement, a new bottle design will also hit the shelves across all markets, shining a light on the zesty flavour and rich, innovative heritage of TANQUERAY Rangpur. Through citrus imagery as well as a delicate, Raj-inspired, border in classic TANQUERAY green, it tells a visual story of its signature ingredient, Rangpur, a lime which originated from India. For the first time it also introduces the signature of the brand’s founder – Charles Tanqueray.
TANQUERAY Global Marketing Manager, Joanna Segesser said, “It’s an extremely exciting time for gin. It’s a category which is growing at a phenomenal rate with TANQUERAY at the forefront. This is the reason why we are refreshing the look and extending the reach of TANQUERAY Rangpur into new countries.
“Like our founder, who searched the globe for the perfect ingredients, we believe that ‘It’s what you put in’ that matters and TANQUERAY Rangpur is no different. Distilled with rare Rangpur limes, the result is a distinctive zesty flavour.”
“Our new look bottle reflects this rich heritage and its exotic flavour, while paying homage to the ultimate gin pioneer – Charles Tanqueray.”
As TANQUERAY Rangpur continues to reach more consumers, TANQUERAY Ginstorian, Jo McKerchar explained that attention to quality and ingenuity has always been at the heart of this brand from the beginning:
“TANQUERAY’s founder, Charles Tanqueray, was an innovator in the world of gin. In 1830 he set out to make the world’s finest gin. He poured his heart into it, creating over 300 recipes in pursuit of the definitive gin. It was that same dedication and experimentation that led to the creation of TANQUERAY Rangpur in 2006.
“As other younger brands begin to experiment with their gin recipes, we are proud of our successful legacy of innovation and experimentation that spans nearly two centuries.”
TANQUERAY Rangpur joins the award-winning portfolio of TANQUERAY that includes TANQUERAY London Dry and TANQUERAY No. Ten as well as limited editions such as Malacca, Old Tom and Bloomsbury.
TANQUERAY Rangpur has an ABV of 41.3%.
1.Drinks International Brands Report 2018
2.San Francisco World Spirit Competition, 2007