​Sustainable packaging

The packaging that helps protect and market our brands has environmental impacts throughout a chain that stretches from our suppliers, through the retailer, to the consumer and beyond.

Workers Filling bottles

Our customers expect the brands they enjoy to be in perfect condition when they buy them – and we want them to stand out on the shelf. We also want to use packaging which has the lowest environmental impact while protecting, delivering and presenting the quality of our brands.

Our targets

We have set four sustainable packaging targets to be achieved by 2020.

  • Reduce total packaging weight by 15%
  • Increase recycled content to 45%
  • Make 100% of our packaging recyclable or reusable
  • Sustainably source all our paper and board packaging to ensure zero net deforestation.

We are continuously looking for ways to work with our suppliers, customers and consumers to ensure that our packaging is sustainable as well as effective.

smirnoff packaging

Reducing packaging weight? We can handle it.

Small changes can make a big difference when it comes to reducing the weight of our packaging – as the way we've redesigned some of our Smirnoff bottles shows.


Sustainable packaging commitments

Our Sustainable packaging commitments provide us with a framework for establishing sustainable packaging standards in our supply chain. They include specific design principles and state that our packaging should, where possible, be made with sustainable materials. Our packaging should also be technically recyclable or reusable, while meeting our quality and brand standards. Recognising the increasing concern about the impact of plastics on the environment, we also have an important supplementary Guideline on Plastics.

More information

You'll find further details in our Annual Report and Sustainability and Responsibility Performance Addendum.