We’ve launched Distilled 2025 - our annual Consumer Trends Report.
Overview
As the country's top beverage company, we're pushing the industry forwards and raising standards as we go. With every bottle we produce, we're committed to ensuring high quality and great taste, whether it's served on a remote beach, a bar in Victoria or straight from our bottling line.
We have highly trained Quality Control employees who constantly monitor our products throughout the entire production process, from raw materials to storage. We use premium natural ingredients and advanced filtering and cooling methods.
Mindful of the impact our industry has, we work hard to ensure alcohol is enjoyed as part of a healthy lifestyle. Our social initiatives include our drink driving partnership with the Seychelles police and our work with the Seychelles Football Federation to support young people through grassroots programmes.
Our brands
SeyBrew, our flagship brand, is the most popular beer in the Seychelles, and has been for many years. Alongside this, we also produce and bottle a range of alcoholic and non-alcoholic drinks including Slow Turtle Cider and EKU, and import Diageo’s premium line of spirits such as Baileys and Ciroc.

Spirit of Progress
Spirit of Progress is our ten-year action plan to help create a more inclusive and sustainable world. As part of this plan, we're committed to making a positive impact in the Seychelles. On the people, on the environment, and in the future.
Promote positive drinking
Responsible consumption is paramount to who we are and how we sell. We encourage people to enjoy alcohol safely, providing them with the information and tools they need to make more informed choices.
We have various initiatives in place to help promote positive drinking.
- We developed a drink driving campaign in partnership with the Seychelles police.
- We run responsible serving sessions with students at the Seychelles Tourism Academy and employees of some of the Seychelles’ largest companies.
- We also run awareness sessions with peer counsellors.
- Our drink driving campaign contributed to a reduction in road accidents during the festive season.
- More than 200 prospective bartenders have been trained in responsible serving.
- More than 25 school counsellors have been trained using DRINKiQ, our global resource to help people make responsible choices about drinking. Learn more about DRINKiQ.
Pioneer grain-to-glass sustainability
From reducing the water we use to finding new ways to repurpose waste materials, we directly implement or support a number of projects around the islands aimed at protecting the environment.
- We started using returnable glass bottles (RGB) in production to reduce the volume going to landfill.
- Our Water Warriors programme trains people to conserve water and reduce water waste.
- We partner with Ocean Project to clean beaches around the country.
- In recent years, we have reduced our waste to landfill from 150 tons to approximately 100 tons.
Champion inclusion and diversity
We work to empower local communities, rolling out a range of programmes across the Seychelles designed to support individuals and their businesses.
- We work with the Seychelles Football Federation to promote a healthy lifestyle through sports and develop youth football programmes.
- We deliver DRINKiQ training to students at the Seychelles Tourism Academy and employees at local companies.
- We've trained over 150 future bartenders and waitresses in responsible serving.

We want to make sure our long-term legacy is a positive one. Creating employment opportunities throughout the Seychelles, and investing in reliable infrastructure that will serve communities for many years to come.
Supporting the economy
Over the years, we've made investments in our business totalling over £3.5 million. These include the installation of a new blow moulder, work on our refrigeration plant and boiler and line overhauls. As a result, we've seen huge improvements in line efficiency and continuous improvement in our supply.
Supporting people
The 140 people we employ in the Seychelles are crucial to our success. With their creativity, vision and courage to push forwards, we're able to maintain our strong position in the market. To ensure every aspect our business thrives, we recruit the brightest minds and create roles wherever there's a need. In recent years, we've recruited a new Head of Engineering, a new Site Automation and Capex Engineer as well as an Asset Care Capability Manager to help improve asset care.
We are proud of our reputation as one of the most rewarding places to work in the Seychelles. We invest heavily in the training and growth of our employees, and many have the opportunity to take advantage of interesting and varied career paths across Diageo’s worldwide businesses.
Financials
Shareholders can request a copy from the Company Secretary – PKF Capital Markets (Seychelles Limited) at 104, First Floor, Waterside Property, Eden Island, Seychelles