“It is never acceptable to drink and drive. This is a real opportunity for drivers to learn about the consequences of drinking alcohol and getting behind the wheel. We’re confident the participants will connect with the real-life case studies and their compelling stories. Every single accident caused by drink driving is preventable.”
“Drink driving is illegal, puts lives at risk, and there are tough penalties and rigorous enforcement in place for those who choose to do it. This Government has made a commitment to continue working tirelessly to reduce the number of incidents of drink driving on our roads, and our award-winning THINK! campaign continues to challenge social norms and attitudes towards drink driving, particularly among younger drivers. I am pleased to see Diageo engage with young drivers on this crucial issue as we continue our work to prevent future tragedies.”
“We’re delighted to be continuing our work with Diageo to bring this innovative new tool to young people across the world. At UNITAR, we strive to work with partners to reduce road traffic deaths and shape a better future, and we are positive that this tool will go some way towards contributing to this major objective and the UN’s Second Decade of Action for Road Safety targets.”
“This is a real issue with serious consequences. I hope that by sharing my real-life experience, in an open and honest way, I will encourage people to think about themselves and their friends and make the right decision to never drink and drive.”
