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Diageo agrees the sale of Diageo Operations Italy S.p.A., inclusive of the Santa Vittoria production facility, to NewPrinces S.p.A.
24 June 2025 Diageo announces it has agreed the sale of Diageo Operations Italy S.p.A., inclusive of the Santa Vittoria production facility, to NewPrinces S.p.A. (formerly Newlat Food S.p.A.), a leading Italian company in the food and drink industry.
The deal includes continuity of employment at the site and a fixed term service agreement will be in place, post completion, to enable a smooth transition.
This strategic decision aligns with Diageo’s ongoing commitment to optimising its global production network to better serve its markets.
Completion of the transaction is subject to regulatory approval and is expected later in the year.
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About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
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