Guinness awarded world's most prestigous product design award, Red Dot
20th June: Today, GUINNESS has been awarded the prestigious Red Dot Award for Product Design for GUINNESS NITROSURGE and GUINNESS MICRODRAUGHT.
The Red Dot Design Award is one of the biggest design competitions in the world. In three disciplines, participants submit products, communication projects and brands as well as prototypes and concepts. The distinction “Red Dot” is an internationally recognised seal of excellent design.
A team of GUINNESS innovators, designers, and taste experts developed the two dispense innovations as part of a mission to bring the world-renowned stout to more places and spaces.
The first brand ever to win a Red Dot award for beer dispense, GUINNESS was awarded for two breakthrough innovations in beer dispense: GUINNESS MICRODRAUGHT and GUINNESS NITROSURGE. GUINNESS NITROSURGE also won a special innovation award.
GUINNESS MICRODRAUGHT is a world-first beer dispense system which enables pubs, bars and other outlets around the world to serve beautiful, fresh Guinness Draught on tap, no matter their size or setup. The patent-pending technology uses double coaxial piercing of a unique, specially designed can, which is filled with the very same Guinness that is kegged in St James’s Gate and poured in pubs around the world. GUINNESS MICRODRAUGHT uses an air pump - as opposed to the gas cylinder used in the traditional system - to push the liquid out of the can and through the standard Guinness Draught spout. The result is a beautiful two-part pour with the iconic surge and settle and cold, smooth taste that makes Guinness Draught a beer loved by consumers around the world.
GUINNESS NITROSURGE puts the iconic two-part pour in the hands of consumers, with a pocket-sized, rechargeable device that uses ultrasonic technology to give drinkers a beautifully smooth two-part pour, bringing the magic of the experience of Guinness in a pub, to the home. Expertly designed to create perfectly formed nitrogen bubbles, creating the surge and flavour of beautiful, great-tasting Guinness for every pour. The ergonomics, strength and frequency of pulsing and flow patterns are carefully tuned to work exclusively with GUINNESS NITROSURGE cans.
The recognition of the Red Dot Awards, not only positions GUINNESS as a leader in design and innovation but shows a commitment to a continued pipeline of innovation, exploring exciting new ways of bringing Guinness to more people, in more places.
Red Dot received roughly 20,000 submissions and only those products that won over the experts with their outstanding design quality won a distinction. GUINNESS now joins the roster of award-winning companies that have set new standards in the design industry with their entry. Following the motto “In search of good design and innovation”, the 48 international members of the Red Dot Jury assessed each product entered professionally, individually and comprehensively.
The distinction “Red Dot” is an internationally recognised seal of excellent design. Designers, design offices and manufacturers from around 60 countries entered products in the Red Dot Award: Product Design.
World-class product dispensing devices
Two years in development, the pioneering GUINNESS MICRODRAUGHT dispense technology is the biggest technological leap for Guinness since the advent of the widget in 1988.
This innovation will further enable Guinness to be enjoyed at its finest worldwide, in new places and spaces, adding 12,000 more outlets across 150 countries, so that millions more consumers across the globe can enjoy a perfect Guinness serve.
GUINNESS NITROSURGE is a compact, low-cost, consumer device allowing the delivery of perfect Guinness at home. The GUINNESS NITROSURGE can is 100% recyclable while the device can be recharged and reused, providing an environmentally sustainable solution.