We're a global leader in premium drinks, one of the most dynamic consumer categories.
BUCHANAN AT DIAGEO
A Scotch whisky made to be shared
Back in 1884, James Buchanan set out to craft a Scotch with a broader horizon. He created a blend that would be appreciated around the world for its refined flavour, crafted from the finest Scotch whiskies – the red seal a mark of his personal commitment to quality.
Today, Buchanan’s is Diageo’s second-biggest Scotch whisky and the leading premium Scotch in Latin America. Known for its signature smoothness, the brand is bringing Scotch to new audiences through flavour innovation, cocktail culture and authentic cultural partnerships that resonate with today's drinkers.
From Bogota to Los Angeles to Mexico City, Buchanan's is redefining how people discover and enjoy Scotch whisky.
Meet the Buchanan’s familia
01.
De Luxe 12-Year-Old
A smooth and balanced blend to delight all palates
02.
Pineapple
The perfect blend of Scotch Whisky with a pineapple twist
03.
Special Reserve 18-Year-Old
A rich expression of exceptional quality – an icon of excellence
04.
Green Seal
A one-of-a-kind whisky for the ultimate celebration with your chosen familia
05.
Buchanan’s Master
Expertly crafted by our Master Blender, using the finest casks at the peak of their maturation
06.
Red Seal
A historic blend, exceptionally rich and soft
Flavour innovation: Buchanan’s Pineapple
Inspired by the Buchanita (Buchanan's served with pineapple), one of the whisky's most popular serves in the Hispanic American community, Buchanan's Pineapple brings a beloved flavour combination to the bottle.
El Ritmo del Mundial
As Official Supporter in the Americas of the FIFA World Cup 2026™, Buchanan’s Scotch Whisky is continuing its partnership with Rauw Alejandro to invite fans into nuestro mundo through a campaign that will connect chosen familia across borders – from Medellín to Mexico City, Miami and beyond. Because for Latinos, the World Cup isn’t just about fútbol, and Buchanan’s is putting that passion where it belongs: front and center on the global stage.
Loud. Proud. With Buchanitas in hand.