Diageo Global Brand Supply Supplier and Agency Awards 2021

Diageo Global Brand Supply Supplier and Agency Awards 2021

15 Oct 2021

These awards recognise and celebrate our supplier partners and agencies that have driven value for Diageo by delivering outstanding quality, innovation, service and performance. The winners of these categories will go forward to the overall Global Procurement Awards which will take place in December.

“Congratulations to all of this year’s Global Brand Supply award winners. The service and support our supplier and agency partners provide is critical to the success of our business, across all stages of our end to end supply chain. It was fantastic to be able to recognise and celebrate with them during our virtual awards ceremony.” Stephen Pritchard, Head of Procurement Global Brand Supply

In their inaugural year, the awards were given to eight partners across a range of categories, each representing specific supply criteria that have positively impacted Diageo’s success in the past year and demonstrated strong commitment to our business.

Below are the categories and winners for Diageo Global Brand Supply Supplier Awards 2021:

Supplier of the Year:



Innovation Award:

Maison Villevert


Quality Award:



Service Award:



Breakthrough Collaboration:



Breakthrough Performance:



Value Creation:



Special Projects Award

Encirc (Sustainability)


Category Descriptions:

Supplier of the Year - This supplier has exhibited exceptional performance and bold execution along with being a true partner to our business. Diageo has an ambition to be one of the best performing, most trusted and respected consumer products companies in the world, and this supplier has played a crucial role in supporting this goal. In addition this supplier’s collaboration and proactive approach has driven value for Diageo as a world class organization by providing superior quality, service, innovation, and value. This supplier has evidenced above industry performance, social responsibility, and commitment to safety, environmental awareness and stainability. This supplier has been and will continue to be critical to the success of Diageo Global Brand Supply.

Innovation Award – This supplier or agency partner has demonstrated brilliant campaign development and / or supply chain execution with new Diageo innovations and product offerings. This supplier or agency has worked in partnership with Diageo on these projects and is committed to breakthrough performance and speed to market despite what can be demanding timelines and fluctuation in requirements.

Quality Award – This supplier has demonstrated outstanding quality of the goods/services that it has provided Diageo. Diageo has a goal of becoming the best performing consumer goods Company in the world, and this supplier has made every effort to support this goal not only by providing quality goods/services, but also by identifying opportunities for process improvement and efficiency.

Service Award – This supplier has shown flexibility and responsiveness above our expectations. This has been seen through effective communication and a firm understanding of Diageo business needs. This supplier has delivered finished goods/services, on time, in full, as ordered, and with due consideration of Diageo’s ever changing supply chain requirements.

Breakthrough Collaboration- This supplier has demonstrated a deep commitment to proactively identifying risks and opportunities in collaboration with key stakeholders across the business. This supplier’s transparent nature and excellent communication style has fostered an environment of teamwork delivering value for both parties.

Breakthrough Performance – This supplier has successfully overcome challenging performance goals based on the current reality in the market place. Validation of this success will be seen through conscious and quantified breakthroughs in either service, quality, or value. With these breakthroughs, this supplier has positioned itself well to be a key player in Diageo’s future.

Value Creation – This supplier has demonstrated the deepest commitment to our continuous improvement culture while driving year over year cost reductions and overall value. This supplier assists Diageo in creating and maintaining value creation in our everyday business environment through reliable performance, understanding of business needs and dedication to driving joint value.

Special Projects Award - Will be awarded to the supplier who has delivered a significant and critical project on time, on budget, and with exceptional leadership. This supplier’s leadership is displayed through their role in propelling and initiating new and creative ideas for the project and through their proactive approach to risk/opportunity identification. With this supplier’s commitment the project was able to make a substantial positive impact on one or more Diageo brands.